The Kremlin is promoting its state-backed messenger service, MAX, but many Russians are skeptical about it due to privacy and functionality concerns. The initiative occurs alongside extensive internet censorship and the blocking of popular messaging platforms like Telegram. While some users have adapted to MAX, the majority remain cautious. Officials justify MAX as essential for national security, arguing that foreign apps pose risks. The parent company, VK, claims 107 million users, expanding its reach beyond Russia. Opposition activists warn of potential state surveillance and user data access. Many users feel compelled to download MAX due to state requirements but prefer other options like Telegram. There is a strong sentiment among the public that app usage should be a personal choice, with critics expressing discontent over the government's approach to mandating downloads.