Carl Pei, CEO of Nothing, stated at SXSW 2026 that the era of smartphone apps may be ending, envisioning a future where AI agents manage tasks without the need for multiple applications. Nothing plans to integrate AI as a core component of its devices, aiming for innovative interfaces and enhanced automation. Pei acknowledged the challenges posed by the entrenched app ecosystem but suggested that as AI agents improve, users might choose to bypass traditional apps. This shift raises concerns about trust, transparency, and control over personal data.