Polish gaming powerhouse CD Projekt has made a definitive statement regarding the use of generative AI in its highly anticipated title, The Witcher 4. During a recent discussion with investors, joint CEO Michał Nowakowski clarified the company’s position, emphasizing the complexities surrounding intellectual property (IP) that have led to this decision.
Concerns Over Intellectual Property
Nowakowski highlighted that the intricacies of generative AI present significant challenges, particularly in relation to IP rights. The technology often relies on a mix of existing materials, some of which may be copyrighted. This raises concerns about originality and the potential for trademark issues. He stated, “Gen AI, to be honest, is quite tricky when it comes to legal IP ownership and so on, and many other aspects.”
In light of these complications, CD Projekt has chosen to steer clear of integrating generative AI into The Witcher 4 or any upcoming projects. Nowakowski noted, “When it comes to implementation of any gen AI in the actual games, we really have nothing happening when it comes to Witcher 4 or any projects in the near future.”
Exploring AI Solutions
Despite this cautious approach to generative AI, CD Projekt remains committed to exploring the potential of artificial intelligence in game development. Last year, the company established a dedicated team to investigate AI solutions for future products, including the development of customized AI models. Nowakowski mentioned, “We have several research projects underway. However, they are really not necessarily focusing on generative AI.”
As the gaming industry continues to evolve, CD Projekt’s decision reflects a broader trend of companies carefully navigating the intersection of technology and intellectual property. While generative AI presents exciting possibilities, the complexities it introduces cannot be overlooked, especially in a creative landscape where originality is paramount.
