AI and new controls
It wouldn’t be a new Google update without artificial intelligence making an appearance somewhere. During the past I/O 2024 event, the tech giant implemented AI-generated reviews into the Play Store to quickly deliver information about an app. For this update, Google has decided to utilize AI to help people “compare [software] in similar categories.” A comparison page details an app’s most notable features, how many times it’s been downloaded, and what it does.
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The company is also adding several search controls, starting with interest filters for video games in the search bar. These let you narrow down the game genre you’re most interested in or would like to play, be it action titles or puzzle games.
If you want to control your experience on the platform, Google is implementing Personalization in Play to manage your app data. What’s shared or not shared will have a direct influence on the listings that appear. As an example, revoking data-sharing permission from the Fitness app would cause fitness-related software to pop up less often. The same applies to finance apps, productivity apps, or whatever; they’ll become less common.
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