In a notable shift within its software strategy, Samsung has announced the impending discontinuation of two augmented reality applications, AR Doodle and Quick Measure. This decision reflects a broader trend in the tech industry, where the once-vibrant buzz surrounding AR has dimmed in the wake of AI’s ascendance as the dominant narrative.
Details of the Discontinuation
Samsung has communicated that both applications will officially sunset on December 31, 2026. Users will no longer be able to download these apps after this date, marking a significant pivot for a company that had previously invested considerable marketing efforts into promoting them. Notably, the apps are already unsupported on certain devices, including the Galaxy Z Fold 8, indicating a gradual phase-out process.
AR Doodle, which allows users to create virtual drawings in the air using their phone’s camera and stylus, and Quick Measure, designed for measuring physical dimensions of objects through the camera, were once seen as innovative tools. However, as Samsung prepares for future iterations of its One UI, the company has indicated that these applications will not be supported in upcoming versions, likely starting with the anticipated stable release of One UI 9.
Implications for Users
For those who have embraced these applications, there remains a window of opportunity to download and utilize them before the end of the year. While they may continue to function on devices where they are already installed, the lack of future support could limit their usability as software updates roll out. Samsung’s decision serves as a reminder of the rapidly evolving landscape of technology, where once-prominent features can quickly fall out of favor.
As the tech giant refocuses its efforts, it will be interesting to observe how this shift impacts its overall strategy and user engagement in the augmented reality space. For now, users who appreciate the unique functionalities of AR Doodle and Quick Measure may want to take action sooner rather than later.
