Expanding to the Big Screen: X’s Smart TV App Ambitions
In a recent update, X’s CEO Linda Yaccarino provided insights into the highly anticipated smart TV app that the company is developing. The app, referred to as the “X TV app,” is designed to be a seamless extension of the social media platform, bringing its content to the larger screens of smart TVs.
Yaccarino shared a glimpse of the user interface (UI) for the upcoming app, which bears a resemblance to the familiar layout of YouTube. It features a “Trending” section and a personalized “For You” area, aiming to cater to the diverse preferences of its user base. The UI showcases a profile icon, a search icon, and a home button, suggesting a straightforward and intuitive navigation experience.
The CEO emphasized that the content displayed on the X TV app will be both engaging and real-time, enhancing the viewing experience. Furthermore, the app is set to offer a smooth transition for users who wish to start watching a video on their smartphones and then cast it to their smart TVs. This “effortless casting” feature is part of X’s commitment to a user-friendly experience.
Search functionality within the app is touted as “enhanced,” allowing users to swiftly find the content they’re interested in. Additionally, the integration of AI software is planned to assist in organizing videos by subject, creating a tailored and personalized viewing experience for each user.
Yaccarino also touched upon the app’s trending algorithm, which is designed to keep users up-to-date with content that is popular and relevant to their interests. The goal is to make the X TV app widely accessible, with the company aiming to support “most” smart TV models.
While the exact launch date for the X TV app remains unspecified, the anticipation is building. The platform’s shift towards a video-first approach was highlighted earlier this year, with the introduction of long-form video uploads receiving a positive response from the community. This move towards embracing video content has set the stage for X’s expansion into our living rooms, promising a new dimension of immersive entertainment.
Initially, there were speculations about the X TV app being exclusive to certain smart TV brands. However, the latest updates from Yaccarino suggest a broader reach, potentially making the app available across a wide range of smart TV devices. As the development of the app progresses, users eagerly await its arrival, ready to experience X’s content on a grander scale.
