active users Archives

AppWizard

May 31, 2025

Minecraft mobile revenue surges 44% following movie release

Mobile in-app purchases for Minecraft increased by 44% following the release of A Minecraft Movie. There was a 9% rise in active users on mobile platforms and a 41% increase on consoles. From January to mid-May 2025, daily active users for Minecraft on mobile fluctuated between 8.5 million and 10.5 million, with a peak above 10.5 million in early April. In April, Minecraft’s mobile revenue reached a three-year high of 9,000 in gross player spending. For Fallout, the release of the Fallout TV show led to a 77% rise in daily active users for Fallout Shelter and a 150% increase in in-app purchase revenue, reaching nearly 0,000 in daily mobile IAP revenue. Fallout 4 on PC saw daily unit sales peak at over 25,000 units. This engagement peak for Fallout titles occurred around mid-April and returned to baseline levels by July 2024.

AppWizard

May 27, 2025

What brands can learn from Minecraft’s Chicken Jockey

Brands are increasingly required to engage with customers in digital spaces, with platforms like Roblox attracting 90 million daily active users. 56% of Gen Z prioritize styling their avatars over their own appearance, highlighting the need for brands to adapt to virtual environments. The gaming sector provides opportunities for product testing using digital twin technology, allowing brands to simulate scenarios and analyze data for trend forecasting. Retailers like Temu, Shein, and TikTok are rapidly creating products in response to trends, necessitating a shift from traditional six-month development cycles to real-time supply chains. Demand spikes can arise from various sources, and without a robust Order Management System (OMS), businesses risk losing sales. Accurate, real-time inventory visibility is crucial for managing demand spikes and anticipating future needs. Nike has launched Nikeland on Roblox for product testing and consumer engagement, while Snapchat offers AR features for virtual try-ons, allowing brands to gauge interest before physical launches. The intersection of gaming and commerce presents unique opportunities for innovative consumer engagement.

AppWizard

May 24, 2025

Decentralized Messenger Session Goes Live on Arbitrum With $SESH Token Launch

The decentralized encrypted messenger app, Session, is launching its token, $SESH, on May 21st, 2025, coinciding with the mainnet launch of the new Session Network after a testing phase. Session has over one million monthly active users and operates on a specialized DePIN network with more than 2,000 nodes, ensuring user privacy and anonymity. The total supply of $SESH is capped at 240 million, with an initial release of up to 80 million tokens at the Token Generation Event (TGE). Users can stake 25,000 $SESH tokens to operate a Session Node, ensuring network integrity. The application emphasizes minimal metadata collection and offers features like emoji reactions, voice calls, and group chats. Session is now managed by the nonprofit Session Technology Foundation based in Zug, Switzerland.

AppWizard

May 8, 2025

Mojang’s big Minecraft VR mistake

Mojang has officially discontinued VR support for the Bedrock version of Minecraft on PCs, ending a VR initiative that began in April 2016. The Gear VR version was initially available on devices like the Oculus Go and original Oculus Quest, but support for older games on the Oculus Quest 2 rendered these experiences obsolete. Modders, particularly through the Vivecraft mod, have filled the gap left by Mojang, with QuestCraft being a notable port for Meta Quest headsets. Despite Mojang's claims of lacking resources for VR, the company has over 55 million daily active players and a workforce of more than 600 employees, indicating financial stability. The demographics of the Meta Quest user base suggest a strong potential interest in Minecraft if officially supported. Recent collaborations between Meta and Microsoft hint at potential opportunities for an official Minecraft VR port, yet progress remains stagnant. The QuestCraft Discord server has 80,000 members, indicating significant interest in a VR version of Minecraft, which could attract hundreds of thousands of active users.

AppWizard

May 5, 2025

Oblivion Remastered is already the third-best-selling game of 2025 in the US, industry analyst says

Oblivion Remastered has become the third-best-selling game of 2025 in the United States. It was the best-selling game of the week and topped the charts on Steam for total weekly active users during the week ending April 26. The game secured fourth place on Xbox consoles and fifteenth on PlayStation. It had over 87,000 concurrent players logged in at 3 PM ET on a Monday.

AppWizard

May 2, 2025

Signals crossed: How Signal Messenger thrived as support for Mike Waltz took a dive

Signal, the encrypted messaging app, has seen a surge in popularity due to increased media attention on the White House's Houthi attack plan scandal. The app's usage has risen as public perception shifts, with many viewing Signal as a champion of privacy amidst concerns about data breaches and surveillance. The app has reported a notable increase in daily active users, and market analysts anticipate potential expansions and innovations as competitors take note of Signal's success. The scandal has led to discussions about privacy and security, particularly affecting key figures within the U.S. government.

AppWizard

April 18, 2025

N.J. sues messaging app Discord for alleged youth endangerment

New Jersey has filed a lawsuit against Discord, alleging that the platform's safety measures for young users are inadequate and misleading. The lawsuit claims that Discord's safety protocols have exposed children to violent content, harassment, and sexual abuse, despite the company's assertions that it provides a "safe space for teens." Key concerns include the platform's ineffective age-verification process, which allows children under 13 to access the app, and the failure of its "Safe Direct Messaging" feature to effectively scan for explicit content. Discord has expressed surprise at the legal action and maintains its commitment to improving safety on the platform.

AppWizard

April 8, 2025

We’re Introducing New Built-In Restrictions for Instagram Teen Accounts, and Expanding to Facebook and Messenger

Last year, Instagram introduced Teen Accounts with built-in protections for users under 16, requiring parental consent for any changes to default strict settings. A survey indicated that 97% of teens aged 13-15 chose to keep these protective measures. New safeguards for Instagram Live and direct messages will require parental approval for teens under 16. Teen Accounts will also be expanded to Facebook and Messenger, initially targeting users in the US, UK, Australia, and Canada. Since their launch, over 54 million teens have used Teen Accounts, which include features like automatic private settings, content controls, and reminder notifications. A survey showed that 94% of parents found Teen Accounts beneficial, with over 90% supporting the default protections.

AppWizard

April 6, 2025

‘A Minecraft Movie’ is on-track for a $135M opening weekend

The big screen adaptation of Minecraft has made a significant debut, earning millions on its opening Friday and is projected to reach 5 million by the end of the weekend, potentially setting a new benchmark for 2023. If these projections hold, it would surpass “Captain America: Brave New World,” which earned .8 million in February, and provide a boost to the domestic box office, which is down 7% year-over-year. The film, directed by Jared Hess and featuring stars like Jason Momoa and Jack Black, creatively introduces human characters into the Minecraft world, despite the game's lack of a defined storyline. The film's performance mirrors that of “The Super Mario Brothers Movie,” which also faced mixed reviews but achieved box office success. This opening weekend is encouraging for Warner Bros., which has faced recent setbacks, and a sequel seems likely.

AppWizard

March 20, 2025

Crafting a Blockbuster: How ‘A Minecraft Movie’ Brought the Wacky, Cubic Video Game to Life

The upcoming "A Minecraft Movie," a collaboration between Legendary Entertainment, Warner Bros. Pictures, and Microsoft, is set to be released next month. The film is based on the sandbox game "Minecraft," which allows players to create and explore in an open-ended environment. The cast includes Jason Momoa, Danielle Brooks, Emma Myers, and Sebastian Eugene Hansen, with Jack Black portraying an expert crafter named Steve. The film aims to maintain the family-friendly essence of "Minecraft" and is seen as an experiment in linear storytelling. Phil Spencer, CEO of Microsoft Gaming, acknowledges the learning curve in adapting games for film, referencing past projects like "Halo" and "Fallout." "Minecraft" has sold over 300 million copies since its launch in 2011, and the film has been in development for over a decade. Director Jared Hess is noted for his ability to balance humor for children with sophistication for adults, and Jack Black reportedly logged over 100 hours of gameplay during production. The success of the film will be measured by box office performance and audience engagement, particularly among children.