active users Archives

AppWizard

June 17, 2025

WhatsApp to introduce adverts as Meta pushes to monetise messaging app

WhatsApp, with nearly three billion monthly active users, is set to introduce paid advertisements for the first time, moving away from its previous ad-free policy. This initiative, led by its parent company Meta, will include ads in the app's "status" section, similar to Instagram Stories, while ensuring that private conversations remain secure and encrypted. Businesses can promote content in the updates tab and charge users for premium content, with WhatsApp taking a 10 percent commission. Limited metadata, such as location and user interactions with ads, will be shared with advertisers, but sensitive information will remain confidential. Users who do not engage with status updates or channels will not see ads in their inbox. Meta's decision comes amid competition from platforms like TikTok and YouTube and regulatory scrutiny, including a lawsuit from the FTC regarding its acquisition of WhatsApp and Instagram. The introduction of advertising and subscription features aims to tap into WhatsApp's business potential, although it may face mixed reactions from users concerned about privacy.

AppWizard

June 16, 2025

Russian Lawmakers Authorize Creation Of National Messaging Service

Russian lawmakers passed legislation on June 10 to establish a national instant messaging service, envisioned as a multifunctional information exchange service similar to WhatsApp. The service aims to facilitate bureaucratic and legal functions, including electronic document signing. VK, a Kremlin-aligned social media platform, is reportedly developing a new digital platform named Max, which will include chat, messaging, and payment services. The Russian government has previously launched the Gosuslugi e-government service portal, which serves around 100 million citizens and is being integrated with VK. President Vladimir Putin has expressed support for the new messaging service, instructing officials to transition services from government agencies to the platform.

AppWizard

June 14, 2025

Meta’s Threads app to test direct messaging in some countries

Meta Platforms is rolling out direct messaging on its Threads app, starting in select markets like Hong Kong and Thailand, to boost user engagement. The feature will not be encrypted initially. Threads, launched in 2023, has over 350 million monthly active users but is not expected to significantly drive revenue growth by 2025. eMarketer projects a 17.5 percent increase in U.S. monthly active users for Threads, reaching 60.5 million, while X is expected to decline by 14.4 percent to about 50 million users.

AppWizard

May 31, 2025

Minecraft mobile revenue surges 44% following movie release

Mobile in-app purchases for Minecraft increased by 44% following the release of A Minecraft Movie. There was a 9% rise in active users on mobile platforms and a 41% increase on consoles. From January to mid-May 2025, daily active users for Minecraft on mobile fluctuated between 8.5 million and 10.5 million, with a peak above 10.5 million in early April. In April, Minecraft’s mobile revenue reached a three-year high of 9,000 in gross player spending. For Fallout, the release of the Fallout TV show led to a 77% rise in daily active users for Fallout Shelter and a 150% increase in in-app purchase revenue, reaching nearly 0,000 in daily mobile IAP revenue. Fallout 4 on PC saw daily unit sales peak at over 25,000 units. This engagement peak for Fallout titles occurred around mid-April and returned to baseline levels by July 2024.

AppWizard

May 27, 2025

What brands can learn from Minecraft’s Chicken Jockey

Brands are increasingly required to engage with customers in digital spaces, with platforms like Roblox attracting 90 million daily active users. 56% of Gen Z prioritize styling their avatars over their own appearance, highlighting the need for brands to adapt to virtual environments. The gaming sector provides opportunities for product testing using digital twin technology, allowing brands to simulate scenarios and analyze data for trend forecasting. Retailers like Temu, Shein, and TikTok are rapidly creating products in response to trends, necessitating a shift from traditional six-month development cycles to real-time supply chains. Demand spikes can arise from various sources, and without a robust Order Management System (OMS), businesses risk losing sales. Accurate, real-time inventory visibility is crucial for managing demand spikes and anticipating future needs. Nike has launched Nikeland on Roblox for product testing and consumer engagement, while Snapchat offers AR features for virtual try-ons, allowing brands to gauge interest before physical launches. The intersection of gaming and commerce presents unique opportunities for innovative consumer engagement.

AppWizard

May 24, 2025

Decentralized Messenger Session Goes Live on Arbitrum With $SESH Token Launch

The decentralized encrypted messenger app, Session, is launching its token, $SESH, on May 21st, 2025, coinciding with the mainnet launch of the new Session Network after a testing phase. Session has over one million monthly active users and operates on a specialized DePIN network with more than 2,000 nodes, ensuring user privacy and anonymity. The total supply of $SESH is capped at 240 million, with an initial release of up to 80 million tokens at the Token Generation Event (TGE). Users can stake 25,000 $SESH tokens to operate a Session Node, ensuring network integrity. The application emphasizes minimal metadata collection and offers features like emoji reactions, voice calls, and group chats. Session is now managed by the nonprofit Session Technology Foundation based in Zug, Switzerland.

AppWizard

May 8, 2025

Mojang’s big Minecraft VR mistake

Mojang has officially discontinued VR support for the Bedrock version of Minecraft on PCs, ending a VR initiative that began in April 2016. The Gear VR version was initially available on devices like the Oculus Go and original Oculus Quest, but support for older games on the Oculus Quest 2 rendered these experiences obsolete. Modders, particularly through the Vivecraft mod, have filled the gap left by Mojang, with QuestCraft being a notable port for Meta Quest headsets. Despite Mojang's claims of lacking resources for VR, the company has over 55 million daily active players and a workforce of more than 600 employees, indicating financial stability. The demographics of the Meta Quest user base suggest a strong potential interest in Minecraft if officially supported. Recent collaborations between Meta and Microsoft hint at potential opportunities for an official Minecraft VR port, yet progress remains stagnant. The QuestCraft Discord server has 80,000 members, indicating significant interest in a VR version of Minecraft, which could attract hundreds of thousands of active users.

AppWizard

May 5, 2025

Oblivion Remastered is already the third-best-selling game of 2025 in the US, industry analyst says

Oblivion Remastered has become the third-best-selling game of 2025 in the United States. It was the best-selling game of the week and topped the charts on Steam for total weekly active users during the week ending April 26. The game secured fourth place on Xbox consoles and fifteenth on PlayStation. It had over 87,000 concurrent players logged in at 3 PM ET on a Monday.

AppWizard

May 2, 2025

Signals crossed: How Signal Messenger thrived as support for Mike Waltz took a dive

Signal, the encrypted messaging app, has seen a surge in popularity due to increased media attention on the White House's Houthi attack plan scandal. The app's usage has risen as public perception shifts, with many viewing Signal as a champion of privacy amidst concerns about data breaches and surveillance. The app has reported a notable increase in daily active users, and market analysts anticipate potential expansions and innovations as competitors take note of Signal's success. The scandal has led to discussions about privacy and security, particularly affecting key figures within the U.S. government.

AppWizard

April 18, 2025

N.J. sues messaging app Discord for alleged youth endangerment

New Jersey has filed a lawsuit against Discord, alleging that the platform's safety measures for young users are inadequate and misleading. The lawsuit claims that Discord's safety protocols have exposed children to violent content, harassment, and sexual abuse, despite the company's assertions that it provides a "safe space for teens." Key concerns include the platform's ineffective age-verification process, which allows children under 13 to access the app, and the failure of its "Safe Direct Messaging" feature to effectively scan for explicit content. Discord has expressed surprise at the legal action and maintains its commitment to improving safety on the platform.