Wall’s is partnering with Minecraft to launch a co-branded ice cream product, available exclusively at Morrisons starting July 1st. The ice cream stick is 75ml, has 73 calories, and features a layered design with green vanilla, cocoa, and blue crunchy inclusions. The collaboration aims to leverage Minecraft's global appeal, with plans for further rollout in The Netherlands, Italy, Poland, and Spain later this year. The product will be supported by in-store promotions and a TikTok-first influencer campaign. It will be sold in four-pack multipacks for £3.00.