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A decade and $22 billion later, Meta's big bet on messaging is finally starting to pay off
AppWizard
November 7, 2024

A decade and $22 billion later, Meta’s big bet on messaging is finally starting to pay off

Meta's investment in WhatsApp has begun yielding substantial returns, with a 48% year-over-year increase in non-advertising revenue reported in Q3, largely due to WhatsApp's business messaging capabilities. This product enables companies to engage in paid conversations with customers, contributing to revenue growth since Q3 2022. Non-advertising revenue in Q3 was million, compared to .9 billion in ad revenue, but is growing at over twice the pace of advertising. Messaging products, including WhatsApp, Messenger, and Instagram Direct, are still in the early stages of monetization, with estimates suggesting messaging could account for around 10% of Meta's total revenue. A significant increase in content shared through direct messages has been noted, with a 100% year-over-year rise. Meta is also exploring revenue opportunities through sponsored messages and "click-to-message" ads. Generative AI is expected to enhance the messaging business's efficiency and potential revenue generation. User behavior is shifting towards sharing in direct messages rather than traditional feeds, prompting Meta to enhance its Messenger app with new features. Each messaging product serves different user bases and presents unique monetization opportunities.
Google Play Infected! 11 Million Devices Hit by Botnet Malware - Jason Deegan
AppWizard
September 25, 2024

Google Play Infected! 11 Million Devices Hit by Botnet Malware – Jason Deegan

Five years ago, a legitimate Android application on the Google Play Store was compromised, connecting 100 million devices to hacker-controlled servers due to malicious code introduced through a library for ad revenue generation. Recently, Kaspersky researchers discovered two new infected applications on the Google Play Store, downloaded 11 million times, linked to a rogue software development kit (SDK) used for ad integration. The malware, named Necro, utilized advanced techniques including steganography and established connections with command-and-control servers to harvest user data and download harmful code. The infected applications included Wuta Camera, which had 10 million downloads, and Max Browser, with 1 million downloads, both of which have since been removed or updated to eliminate the malicious components. Necro has also been found in various Android apps in alternative marketplaces, often disguised as modified versions of legitimate applications.
Necro Trojan resurfaces on Android, infects 11 million devices via popular apps
AppWizard
September 24, 2024

Necro Trojan resurfaces on Android, infects 11 million devices via popular apps

The Necro Trojan has compromised around 11 million Android devices globally, highlighting the ongoing threat of mobile malware. Initially discovered in 2019, it affected 100 million devices through a legitimate app on the Google Play Store. The latest version employs advanced evasion techniques, including obfuscation and the concealment of malicious payloads within PNG images. It spreads through unverified ad integration tools, unofficial app sources, and modified popular applications, having infiltrated apps like Wuta Camera and Max Browser. The Trojan's capabilities include downloading and executing files, installing additional apps, bypassing network security, subscribing to services without consent, generating fraudulent ad revenue, executing JavaScript, uploading user data, and downloading malicious code with elevated privileges. Users are advised to avoid unofficial app sources, exercise caution with official platforms, refrain from using modded apps, and utilize reputable mobile security software.
Pixalate’s August 2024 Global Top Grossing Mobile Apps Based on Open Programmatic Ad Revenue in the Apple App Store and Google Play Store: ‘Musi - Simple Music Streaming’ Top Grossing Apple App Store App in APAC, Generating An Estimated $3
AppWizard
September 19, 2024

Pixalate’s August 2024 Global Top Grossing Mobile Apps Based on Open Programmatic Ad Revenue in the Apple App Store and Google Play Store: ‘Musi – Simple Music Streaming’ Top Grossing Apple App Store App in APAC, Generating An Estimated $3

Pixalate has released its August 2024 Global Top Grossing Mobile Apps Report, analyzing the top-grossing mobile applications in open programmatic advertising revenue across regions including North America, Asia-Pacific, Europe, the Middle East and Africa, and Latin America. The report is based on an examination of over 30 billion open programmatic impressions from more than 230,000 mobile apps, including those delisted from the Apple App Store and Google Play Store. Key findings include significant trends in revenue streams in APAC, performance metrics of key players in EMEA, growth patterns in LATAM, and the dominance of certain applications in North America. The full report is available for download. Pixalate, founded in 2012, specializes in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence, serving various stakeholders in the digital media industry.
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