ad-supported

BetaBeacon
August 18, 2026
- Ads: No - Funding model: Open-source community RetroArch - Base price: Free - Optional paid tier: None - Ads: No - Funding model: Open-source community Winlator - Base price: Free - Optional paid tier: None - Ads: No - Funding model: Donation-funded DraStic - Base price: Free - Optional paid tier: None - Ads: No - Funding model: None public
AppWizard
June 23, 2026
Telegram has established an advertising model that focuses on monetizing public channels, selling ads based on channel topics rather than user identity. Revenue generated from ads is split evenly between Telegram and the channel owner, with no data-mining or behavioral targeting involved. The primary ad format is Sponsored Messages, which appear in public channels with at least 1,000 subscribers and consist of a text block and optional call-to-action button. Advertisers can purchase these ads through a self-serve portal without demographic targeting, ensuring no personal data is used for placements. Public channels are treated as independent units, with 50% of ad revenue going to channel owners, paid in Toncoin. Telegram's ad system has become more accessible by lowering minimum spend requirements. In addition to Sponsored Messages, Telegram is developing Mini Apps funded by its in-app currency, Stars. Regulatory scrutiny has increased, with various countries imposing bans or restrictions on Telegram for reasons related to content moderation and compliance, such as a temporary ban in India in June 2026 due to exam fraud investigations.
AppWizard
June 14, 2026
Microsoft CEO Satya Nadella discussed the evolving landscape of Xbox under new CEO Asha Sharma, who is initiating a 100-day "reset" to enhance economic sustainability amidst rising costs. Sharma's letter to employees emphasized the need for adaptation in a competitive entertainment industry and acknowledged challenges from the hardware crisis and declining revenue. Nadella highlighted the importance of innovating in both hardware and gaming content while ensuring economic viability. Xbox Chief Creative Officer Matt Booty reassured the PC gaming community that exclusivity will mainly affect Xbox consoles, with titles remaining available on multiple platforms. Nadella noted the need for a sustainable business model, pointing out that current monetization strategies have not fully leveraged Xbox's entertainment value. He acknowledged the broader trend of rising prices in tech sectors and expressed confidence in Sharma's vision for Xbox's future. Matthew Ball, the new Chief Strategy Officer, suggested ad-supported tiers for more affordable consumer access, aligning with Nadella's vision for economically relevant offerings.
AppWizard
June 11, 2026
Matthew Ball, a videogame analyst and chief strategy officer for Xbox, predicts a significant rise in in-game advertising within PC and console games, viewing it as an untapped revenue stream essential for the industry's growth. He highlights challenges such as escalating game development costs and rising hardware expenses, which may lead consumers to reduce their gaming spending, threatening the industry's economic framework. A Comscore report supports this trend, noting that Netflix's ad-supported subscription tiers accounted for 45% of viewing hours in 2025, with free ad-supported services seeing a 43% year-over-year increase in hours watched. Ball emphasizes the need for accessibility, sustainability, and adequate funding for development teams while acknowledging the potential benefits of in-game advertising for the gaming community.
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