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Google experts tell the US DOJ selling its ad tech business would be impossible
AppWizard
November 24, 2025

Google experts tell the US DOJ selling its ad tech business would be impossible

Closing arguments in the remedies trial concerning the U.S. Department of Justice's case against Google's advertising technology business concluded on November 21. A federal judge is deliberating on how to address Google's two identified monopolies in this sector, following a ruling in April 2025 that declared Google holds two illegal monopolies within the advertising technology realm. The DOJ is advocating for the divestiture of Google's ad marketplace platform, AdX, which Google argues may present significant technological challenges. Judge Leonie Brinkema has acknowledged the urgency of the situation while recognizing the complexities introduced by Google's anticipated appeals. Google has presented expert testimonies highlighting the difficulties of breaking up its ad tech business, while the DOJ argues that such a breakup is necessary for a more competitive environment. The court's decision could have broader implications for the advertising technology landscape and digital competition.
Google Appeals to Supreme Court in Clash Over Android App Billing
AppWizard
September 26, 2025

Google Appeals to Supreme Court in Clash Over Android App Billing

Google has filed an emergency appeal with the United States Supreme Court to postpone a lower court order requiring changes to its Play Store policies, which are set to take effect on October 22, 2025. This legal action is part of an ongoing conflict with Epic Games, which has accused Google of maintaining an unlawful monopoly over app distribution and payment systems on Android devices. In July 2025, the 9th U.S. Circuit Court of Appeals upheld a jury verdict stating that Google restricted competition by forcing developers to use its Play Store and in-app billing system. Google expressed concerns that the lower court's ruling could disrupt the Android ecosystem and jeopardize user security. The case is occurring amid increasing regulatory scrutiny of Google's business practices, including a separate trial in Virginia over allegations of monopolizing online advertising technology.
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