advertising Archives

AppWizard

March 25, 2026

Apple Maps may soon copy one of Google Maps’ more annoying features

Apple will introduce advertisements in Apple Maps search results in the US and Canada, featuring promoted listings at the top of results with a blue highlight. The ads will be privacy-focused, with no user data linked to accounts or shared externally. The Apple Business program will launch on April 14, 2026, allowing businesses to create and manage their listings on Apple Maps and run advertisements through the platform.

Winsage

March 24, 2026

Microsoft VP Wants to End Windows 11 Microsoft Account Mandate

Microsoft Vice President Scott Hanselman expressed a desire to eliminate the mandatory Microsoft account requirement for Windows 11 users during setup, acknowledging user frustration. A coalition of employees and senior engineers at Microsoft is advocating for this change to create a more user-friendly experience that does not require an internet connection or a Microsoft account. Despite growing support for the removal of the account requirement, internal resistance exists due to the interests of business units that benefit from mandatory sign-ins. The technical feasibility of removing the requirement is acknowledged, but organizational politics complicate the process. The Out-of-Box Experience (OOBE) setup process has faced criticism for being promotional and coercive. Other improvements to Windows 11 are being implemented in response to user feedback, but they do not directly address the account requirement issue.

Winsage

March 22, 2026

Microsoft says it’ll make Windows 11 a calmer OS with fewer upsells or ads, as it tries to win back users

Microsoft has confirmed plans to reduce the presence of "upsells" in Windows 11 to enhance user experience. This announcement was made on March 20, coinciding with a significant update focused on performance and quality-of-life improvements. The update includes a faster File Explorer, a transition of the Start menu to WinUI 3, and an option to pause Windows updates indefinitely. There will also be a reduction in the use of Copilot across applications like Notepad. Microsoft is reconsidering the necessity of a Microsoft account during the Out-Of-Box Experience (OOBE) and aims to decrease built-in promotions within Windows 11. Scott Hanselman, a Microsoft engineering leader, acknowledged user frustrations and stated the goal is to create “a calmer and more chill OS with fewer upsells.” Users have expressed dissatisfaction with aggressive marketing tactics, including ads for Microsoft services during the setup process and full-screen alerts encouraging the switch to Edge. While some ads can be disabled, many users feel that they should not encounter advertisements after purchasing the operating system or devices.

TrendTechie

March 21, 2026

Рауль Торренте – новости, матчи, статистика Футбол24

When using content from "Футбол 24," it is necessary to include a link to their official site, football24.ua. Materials labeled "Спецпроект," "Партнерский материал," or "Реклама" are considered advertising. All content is intended for an audience aged 21 and older. All rights are reserved by ЧАО "Телерадиокомпания Люкс" and "Футбол 24" from 2005 to 2026.

AppWizard

March 17, 2026

Android 16 brings desktop windowing to Pixel and Samsung phones

Google has announced that connected display support for Android has reached general availability with the release of Android 16 QPR3. This feature allows compatible Android phones and foldable devices to initiate a new desktop session on an external display while maintaining the phone's independent state. Supported devices include the Pixel 8, 9, and 10 series, as well as various Samsung devices like the Galaxy S26, Fold7, Flip7, and Tab S11. The collaboration between Google and Samsung has been crucial in developing this feature. The Android 16 QPR3 release has refined windowing behaviors, taskbar interactions, and input compatibility for mouse and keyboard usage. It introduced two new width window size classes: Large (1200dp to 1600dp) and Extra-large (1600dp and above) to assist developers in creating adaptive layouts. Navigation 3 has also been released, providing a system for managing UI flow based on Scenes. Design principles for desktop contexts have been updated, emphasizing the importance of multitasking, efficient use of screen space, and accommodating various input types. The Android Design Gallery has been launched to showcase design examples across different categories and input types. The announcement has implications for mobile advertising and app measurement, as the distinction between mobile and desktop ad inventory becomes more complex. Developers are advised to ensure their apps can adapt to changes in display configurations to maintain ad performance and measurement accuracy. Key dates include the announcement of connected display general availability on March 3, 2026, and the launch of the Android Design Gallery on March 16, 2026.

AppWizard

March 17, 2026

Stop Everything and Save Your Instagram Messages Before They’re No Longer Private

Meta will cease to protect private direct messages on Instagram, discontinuing end-to-end encryption (E2EE) effective after May 8, 2026. Users are advised to download their data to avoid losing access to their message history. Those currently using E2EE can transition to standard messaging and export their messages, but must update their app to do so. Users will automatically switch to unencrypted messaging, allowing Meta to access these messages for moderation and advertising purposes. The removal of E2EE is attributed to low usage rates and child protection regulations aimed at preventing exploitation of minors.

AppWizard

March 14, 2026

Africa’s monetisation debate: founders weigh in on mobile, PC, and the realities of game revenue

African founders view the continent's mobile gaming market as facing significant constraints, including challenges related to payments, purchasing power, and infrastructure, rather than being fundamentally broken. Industry leaders like Hugo Obi and Abdallah Elshabrawy highlight that while monetization is a global challenge, it is particularly exacerbated in Africa due to economic realities. Advertising, especially rewarded video ads, is currently the most reliable revenue model, though lower advertising rates necessitate a larger user base for sustainable revenue. Mobile gaming accounts for about 87% of African gamers and 90% of gaming revenue, emphasizing its reach despite higher spending in PC gaming. Founders stress the importance of targeting global audiences and adapting monetization strategies to the diverse payment ecosystems and cultural dynamics across the continent. A hybrid approach to monetization, combining mobile and PC gaming, is seen as a potential future direction for the industry.

AppWizard

March 12, 2026

Facebook Messenger Will Use AI to Read Your Chats and Help Stop Scams

Meta is implementing advanced AI-driven tools to enhance user safety on Facebook and Messenger, aiming to proactively detect suspicious behavior and reduce scams. Key features include warning notifications for dubious friend requests, enhanced scam detection in Messenger conversations, and a push for verified advertisers to account for 90% of ad revenue by 2026. Additionally, Meta is collaborating with law enforcement to take direct action against scam operations, resulting in the disabling of over 150,000 scam-related accounts and the removal of 159 million scam ads last year.

AppWizard

March 12, 2026

Meta introduces new scam protection tools for Facebook, WhatsApp and Messenger

Meta has introduced tools to improve user protection against scams on Facebook, WhatsApp, and Messenger, employing AI for scam detection and providing alerts for suspicious activities. Facebook is testing warnings for suspicious friend requests from accounts with few mutual friends or different country locations. WhatsApp will alert users about suspicious device linking requests and provide information on their origins. Messenger will analyze chat patterns and alert users if conversations exhibit typical scam characteristics, offering AI scam reviews and recommendations for blocking or reporting. Meta has also collaborated with law enforcement to disable over 150,000 scam-related accounts in Southeast Asia. Additionally, the company plans to enhance its advertiser verification process, aiming for 90% of its 2024 advertising revenue to come from verified advertisers, following a Reuters investigation indicating that 10% of its revenue could originate from scam advertisements.

AppWizard

March 12, 2026

Meta Rolls Out Scam Warnings on Facebook, Messenger, and WhatsApp

Meta is implementing measures to combat scams on its platforms, including Facebook, Messenger, and WhatsApp, by using artificial intelligence and forming enforcement partnerships. Users will receive real-time alerts on Facebook for suspicious friend requests, and Messenger will enhance scam detection by analyzing conversation patterns. WhatsApp will notify users of unusual device-linking attempts to secure accounts. Meta has removed over 159 million scam ads and disabled 10.9 million fraudulent accounts, collaborating with law enforcement to disable more than 150,000 accounts and effect 21 arrests. The company plans to mandate advertiser verification for high-risk categories to reduce fraudulent ads and aims for verified advertisers to account for 90% of ad revenue. The success of these initiatives will be measured by reductions in reported losses and chargebacks.