advertising features Archives

AppWizard

December 1, 2025

OpenAI Tests Ads in ChatGPT Android Beta, Sparking Privacy Fears

OpenAI is testing advertising features in the beta version of the ChatGPT Android app, indicating a shift towards monetization to diversify revenue streams amid rising operational costs. Leaked code suggests features like “bazaar content,” “search ad,” and “search ads carousel,” which could integrate ads alongside user interactions. Speculation points to a potential ad rollout as early as 2026. OpenAI has recently hired advertising engineers to support this initiative, which aims to utilize user data from billions of daily prompts for targeted advertising. Concerns about privacy and user trust have emerged, with users worried about the monetization of personal conversations. The advertising strategy positions OpenAI against competitors like Google and Meta, who already monetize through ads. The introduction of shopping research features in ChatGPT may enhance commerce integrations with sponsored recommendations. User reactions have been mixed, with some expressing excitement over new opportunities while others feel betrayed by the potential commercialization of personal data.

AppWizard

June 17, 2025

WhatsApp to introduce adverts as Meta pushes to monetise messaging app

WhatsApp, with nearly three billion monthly active users, is set to introduce paid advertisements for the first time, moving away from its previous ad-free policy. This initiative, led by its parent company Meta, will include ads in the app's "status" section, similar to Instagram Stories, while ensuring that private conversations remain secure and encrypted. Businesses can promote content in the updates tab and charge users for premium content, with WhatsApp taking a 10 percent commission. Limited metadata, such as location and user interactions with ads, will be shared with advertisers, but sensitive information will remain confidential. Users who do not engage with status updates or channels will not see ads in their inbox. Meta's decision comes amid competition from platforms like TikTok and YouTube and regulatory scrutiny, including a lawsuit from the FTC regarding its acquisition of WhatsApp and Instagram. The introduction of advertising and subscription features aims to tap into WhatsApp's business potential, although it may face mixed reactions from users concerned about privacy.

AppWizard

June 17, 2025

WhatsApp users will soon need to grapple with in-app ads

Meta is introducing three new advertising features on WhatsApp, ensuring that these ads will not interfere with users' private conversations. Users can avoid advertisements if they prefer to use WhatsApp solely for messaging, as ads will not appear in their inbox. The 'Updates' section, currently operational in the UK, is gaining popularity in other regions despite being described as "not particularly popular." Users will not be able to remove the 'Channels' or 'Updates' buttons, but the WhatsApp team believes this does not negatively affect user experience. Advertising will be personalized based on users' location, language, and interactions with ads and channels, particularly for those linked to Facebook or Instagram.

AppWizard

June 17, 2025

WhatsApp Set to Introduce Ads in Select Sections of Messaging App

WhatsApp will soon introduce advertisements within the app, specifically in the Updates tab, as part of Meta Platforms' strategy to monetize its 1.5 billion daily users. The company assures that user privacy will be maintained, as ads will not affect private chats and personal messages remain end-to-end encrypted. This change marks a departure from WhatsApp's original promise to remain ad-free when it was launched in 2009. Ad targeting will be based on limited user information such as age, location, and language, without using personal messages or calls. Additionally, WhatsApp will allow channels to charge subscription fees for exclusive content and enable business owners to pay for increased visibility.

AppWizard

June 17, 2025

WhatsApp to start showing ads to users in parts of the messaging app

WhatsApp will introduce advertisements in the Updates tab, affecting approximately 1.5 billion daily users while keeping personal chat spaces free from ads. Ads will be targeted based on age, geographic location, language preferences, channels followed, and user interactions, without compromising end-to-end encryption for personal messages. Additionally, WhatsApp will allow channels to charge subscription fees for exclusive updates and enable business owners to promote their channels. Meta Platforms, WhatsApp's parent company, relies heavily on advertising for revenue, having reported .5 billion in total revenue in 2025, with [openai_gpt model="gpt-4o-mini" prompt="Summarize the content and extract only the fact described in the text bellow. The summary shall NOT include a title, introduction and conclusion. Text: In a notable shift for the popular messaging platform, WhatsApp has announced the introduction of advertisements within its app, a move that aligns with parent company Meta Platforms' ongoing efforts to diversify revenue streams. Starting soon, users will encounter ads specifically in the Updates tab, a feature utilized by approximately 1.5 billion individuals daily. Importantly, these ads will not intrude upon personal chat spaces, ensuring that the core messaging experience remains untouched. Ad Targeting and User Privacy WhatsApp has emphasized that the personal messaging experience will remain intact, with end-to-end encryption safeguarding personal messages, calls, and statuses from being used for ad targeting. Instead, the advertisements will be tailored based on various factors, including: Age Geographic location (country or city) Language preferences Channels followed within the app User interactions with displayed ads This strategic pivot marks a significant departure from the platform's founding principles, as co-founders Jan Koum and Brian Acton initially pledged to keep WhatsApp free from advertisements when it was launched in 2009. Following Facebook's acquisition of WhatsApp in 2014, the original founders departed, leaving Meta to explore monetization avenues. New Revenue Opportunities In addition to the introduction of ads, WhatsApp has unveiled two other advertising features aimed at enhancing monetization. Channels will now have the option to charge users a subscription fee for exclusive updates, providing a new revenue model for content creators. Furthermore, business owners can invest in promoting their channels to attract new users, thereby increasing visibility within the app. Meta Platforms, based in Menlo Park, California, has long relied on advertising as its primary revenue source. In 2025, the company reported a staggering 4.5 billion in total revenue, with a remarkable 0.6 billion derived from advertising alone. As WhatsApp embarks on this new chapter, the integration of ads may play a crucial role in bolstering Meta's financial landscape while navigating the delicate balance between user experience and monetization. " max_tokens="3500" temperature="0.7" top_p="1.0" best_of="1" presence_penalty="0.1" frequency_penalty="frequency_penalty"].6 billion from advertising.

AppWizard

June 16, 2025

WhatsApp to start showing more adverts in messaging app

WhatsApp is launching three new advertising features to enhance user engagement without compromising private conversations. The platform will not use the encrypted content of users' messages for ads but will utilize data such as location, language, and ad interactions. Users linked to Facebook or Instagram will see personalized ads in a section called Updates at the bottom of the app. Businesses can promote their channels, attract followers, and offer subscription-based access, with WhatsApp taking a 10% commission on these fees. Firms can also use status updates for ads that direct users to chats. Concerns exist about potential user backlash if the app becomes cluttered with ads, particularly in regions like the UK and Europe. WhatsApp's head, Will Cathcart, reassured users that those who use the app solely for messaging will not be affected by the ad features. While the Updates section may not be popular in the UK, it has received a better response in other areas.