advertising revenue Archives

AppWizard

May 14, 2026

Facebook Messenger Statistics By Country And Demographics (2026)

In the first quarter of 2026, Meta's Family of Apps, including Facebook Messenger, reported a revenue of USD 55.9 billion. Messenger's in-chat payment services facilitated nearly USD 6.8 billion in transactions across 47 countries during the same quarter. The platform had approximately 1.12 billion monthly active users as of Q1 2026, with the largest demographic segment being individuals aged 25-34. By October 2025, the Philippines and Vietnam achieved the highest global user reach for Messenger, at 83.3% and 78.1%, respectively. Southeast Asia accounted for 212 million Messenger users by the end of 2025, representing 22.4% of the global total. Users typically spend nearly 13 minutes per session on the app, with 42.6% accessing it daily. Messenger messages have an 80% open rate within the first hour of delivery. Over 60 million businesses utilize Messenger for various purposes, and the platform supports more than 500,000 active chatbots, with 41% of these employing generative AI. Meta matched 100% of the electricity used across Facebook Messenger with clean, renewable energy in 2026. In Q1 2026, Meta’s Family of Apps generated USD 55.9 billion in revenue. Messenger's business messaging tools contributed USD 3.2 billion to non-advertising revenue in the first half of 2026. In-chat payment services processed nearly USD 6.8 billion in transactions in 2026. Messenger had approximately 1.12 billion monthly active users, equating to about 12% of the global population. As of October 2025, Messenger had nearly 942 million users globally. Users aged 25-34 comprised nearly 32% of Messenger's user base in 2026. By October 2025, 55.8% of Messenger users were men, while 43.5% were women. The highest user reach for Messenger was in the Philippines at 83.3% and in Vietnam at 78.1% as of October 2025. Southeast Asia had 212 million Messenger users by the end of 2025, making up 22.4% of the global total. Users spend about 198-201 minutes per month on the app and open it approximately 183.9 times each month. Each session lasts about 1 minute and 6 seconds. About 42.6% of users open the app daily. Messenger ads reached nearly 947 million users worldwide in 2026.

AppWizard

May 7, 2026

Messenger Statistics By Revenue, Usage And Behavior (2026)

Messenger has approximately 1.12 billion monthly active users as of the first quarter of 2026. In the first half of 2026, it generated USD 3.2 billion in non-ad revenue, reflecting a 63% year-over-year growth. In India, there are 424.3 million Messenger users, making up 28.7% of the country's population. South-Eastern Asia accounted for 212 million Messenger users in 2025, representing 22.4% of the global total. The user base shows a gender disparity with 55.5% male users and 44.5% female users, and is primarily favored by those aged 25–34, who comprise 32.4% of users. Messenger has surpassed 5 billion downloads on the Google Play Store, with users spending an average of 3 hours and 21 minutes per month on the app. It supports customer communication for over 40 million businesses, with approximately 80% of messages opened within the first hour. Messenger.com received 244.62 million visits in March 2026, a 30.67% increase from February. Chatbots on the platform handle up to 80% of routine inquiries, and the engagement rates for campaigns are high, with open rates ranging from 70% to 88%. Overall, Messenger is among the top three or four most-used platforms globally, trailing only behind Facebook and WhatsApp.

Winsage

April 13, 2026

Mozilla accuses Microsoft of running the old browser wars playbook to lock in AI dominance through Windows

Mozilla has accused Microsoft of using its dominance in the Windows operating system to marginalize competitors in the AI sector, particularly through the promotion of its Copilot feature. Mozilla claims that misleading update mechanisms are being used to push Copilot onto users and that system settings are being adjusted to hinder the performance of alternative browsers like Firefox. This situation is reminiscent of the 1990s browser wars when Microsoft bundled Internet Explorer with Windows to eliminate competition. In July 2025, Opera filed a formal antitrust complaint in Brazil against Microsoft, leading to an investigation into whether Microsoft was coercing hardware manufacturers to bundle Edge exclusively. A ruling against Microsoft could require a separation between the operating system and AI services. Microsoft's current strategy aims to control the AI inference layer, with each interaction through Copilot representing valuable data and monetization opportunities. Reports indicate that Microsoft is removing Copilot branding from standalone applications to further integrate it into the operating system. Despite Edge being the third most popular browser, Microsoft's tactics suggest a focus on securing AI infrastructure rather than just competing for browser market share. Regulatory scrutiny may increase due to ongoing antitrust challenges related to Microsoft's OpenAI investment and cloud AI bundling practices. The development of OEM relationships and potential resistance to Microsoft's requirements could significantly impact its integration strategy.

AppWizard

April 2, 2026

Fire TV Stick users left confused by ‘random app’ on device

A new app called 'Music Videos' has automatically appeared on Amazon Fire Stick devices in the UK, raising concerns among users who did not install it. Amazon confirmed that it pre-installs apps to enhance user experience and promote ad-supported content. The app offers quick access to music videos, but users have reported issues with it freezing and being unable to uninstall it. Amazon stated that the Fire TV experience aims to facilitate access to entertainment options and that 'Music Videos' is part of their strategy to provide more free content to users.

AppWizard

March 12, 2026

Meta introduces new scam protection tools for Facebook, WhatsApp and Messenger

Meta has introduced tools to improve user protection against scams on Facebook, WhatsApp, and Messenger, employing AI for scam detection and providing alerts for suspicious activities. Facebook is testing warnings for suspicious friend requests from accounts with few mutual friends or different country locations. WhatsApp will alert users about suspicious device linking requests and provide information on their origins. Messenger will analyze chat patterns and alert users if conversations exhibit typical scam characteristics, offering AI scam reviews and recommendations for blocking or reporting. Meta has also collaborated with law enforcement to disable over 150,000 scam-related accounts in Southeast Asia. Additionally, the company plans to enhance its advertiser verification process, aiming for 90% of its 2024 advertising revenue to come from verified advertisers, following a Reuters investigation indicating that 10% of its revenue could originate from scam advertisements.

AppWizard

February 19, 2026

Meta Shuts Down Messenger Website in Platform Consolidation Push

Meta is discontinuing Messenger's standalone website as part of a strategy to integrate its messaging services with the Facebook platform. This follows the removal of dedicated desktop applications for Messenger on Windows and Mac. The closure of messenger.com indicates a shift toward consolidating user engagement within Facebook's ecosystem. Meta aims to redirect messaging users back to the core Facebook experience, reversing its earlier decision to separate Messenger into its own app in 2014. This consolidation is intended to reduce costs associated with maintaining separate infrastructures and enhance user interaction with Facebook, where advertising revenue is generated. While mobile users may transition seamlessly, desktop users will need to adapt to using Messenger through the main Facebook site, which includes navigating additional features like news feeds and notifications.

AppWizard

February 17, 2026

YouTube’s missing comments might be yet another adblocker deterent

YouTube users reported issues with the comments section when using adblockers, with many encountering a message stating, "Comments are turned off." This problem appears linked to adblockers, as refreshing the page often resolves it, though some users suggest it may not be directly related. YouTube has a history of combating adblockers, including previous glitches where videos would skip or be muted with adblockers enabled. Last summer, users experienced slower video loading times and messages indicating interruptions. Despite user complaints, YouTube has denied implementing measures against adblockers.

AppWizard

January 22, 2026

1.org Launches Android App and Partners with Guide Dogs of America

1.org, a charitable search engine operated by System1, has partnered with Guide Dogs of America | Tender Loving Canines (GDA | TLC) to direct a portion of its search-driven advertising revenue to the training and placement of guide and service dogs. Users can support this initiative by installing the 1.org browser extension or Android app, creating a free account, and selecting a charity. Revenue from advertisements displayed in search results is allocated to the chosen nonprofit, allowing users to track their contributions without needing donation forms. This partnership supports individuals who are blind or visually impaired, veterans with PTSD, and children with autism. Additionally, 1.org has introduced a referral feature that allows users to invite others to join the platform, resulting in further donations to the selected charity. 1.org operates as a registered Charitable Fundraising Platform in California, supporting various nonprofit organizations. GDA | TLC specializes in training guide and service dogs to enhance the lives of individuals in need.

Winsage

December 23, 2025

Microsoft bets on AI to rewrite Windows after code it wrote broke the OS

Microsoft plans to eliminate all C and C++ code from its products by 2030, as announced by Galen Hunt on November 25, 2025. This decision follows significant malfunctions in Windows 11 that began in July 2025, affecting core components like the Start Menu and Taskbar. The company aims to achieve "1 engineer, 1 month, 1 million lines of code" through AI-assisted rewrites. A patch to address these issues is promised for December 2025. The initiative is part of Microsoft's Future of Scalable Software Engineering group, with a focus on leveraging AI to manage and modify code at scale. A Principal Software Engineer position has been opened, emphasizing expertise in Rust. Microsoft is investing heavily in AI infrastructure, with plans to allocate billions for datacenter construction in 2025.

AppWizard

December 20, 2025

Anonymous messaging app NGL was acquired by ‘earnphone’ startup Mode Mobile

NGL was acquired by Mode Mobile, a company that monetizes user engagement through advertisements. NGL gained popularity in late 2021 but faced controversy for fostering bullying and employing questionable growth hacking strategies, including sending automated misleading messages. The FTC banned NGL's availability to minors after a two-year investigation and fined the app million for deceptive practices. Following the acquisition, the remaining three employees of NGL will join Mode Mobile. Mode Mobile has developed the “EarnPhone,” which allows users to earn money through everyday activities but relies heavily on advertising revenue. The specific terms of the acquisition are undisclosed.