advertising Archives

AppWizard

August 14, 2026

Studycat cites back-to-school surge in top children spanish language android app downloads

Studycat has reported a significant increase in downloads for its Spanish language app on Google Play during the back-to-school season, reflecting a seasonal trend where parents seek educational tools as they establish new routines. The rise in downloads is attributed to increased searches and installations on Android devices, consistent with historical patterns of heightened interest in educational apps during this time. The Studycat Spanish app, designed for children aged two to eight, features interactive games, songs, and stories to teach vocabulary and pronunciation. It allows parents to create multiple learner profiles and includes a VoicePlay feature for real-time pronunciation feedback. Parents can monitor their children's progress through a dashboard that displays completed lessons and badges earned. Studycat develops language-learning apps for various languages and offers additional educational resources on its website.

AppWizard

August 13, 2026

Where to find the Shimanoyama region Treasure Hunt in Forza Horizon 6

The summer Horizon Mascot Party Festival Series has launched in Forza Horizon 6, introducing weekly challenges such as the Shimanoyama Treasure Hunt. Players can find the treasure chest at the Shimanoyama Drift Circuit in the north-east of the region by following these steps: head towards the circuit, veer left under the entrance sign, turn left into the circuit, and look for open garages on the left, with the chest in the third garage. Claiming the chest rewards players with 100,000 credits, 5,000 XP, and 3 Season Progress points towards acquiring the Exomotive Exocet Sport and the Datsun 2000 Roadster. Additionally, players can explore the Hokuryu Sunflower Farm and participate in a weekly challenge featuring the Toyota Japantakushi.

AppWizard

August 12, 2026

Mesh, Automattic’s CRM for everyone, comes to Android

Mesh, a personal CRM acquired by Automattic, has launched on Android, allowing users to manage their networks with features like notes, reminders, and real-time synchronization. The app includes enhancements for Android, such as split-screen views, keyboard shortcuts for foldable devices, in-app search, and home screen widgets. Mesh is currently in early access with Nexus AI, which helps users navigate their networks. It prioritizes user privacy and operates on a subscription model, offering a free version for up to 1,000 contacts. Approximately 70% of users utilize Mesh for business purposes, and it is available for download on Google Play.

AppWizard

August 12, 2026

Automattic has introduced the Mesh app for Android

Automattic has launched the Android version of its app, Mesh, which helps users manage personal and professional contacts with privacy. Mesh allows users to visualize their network, add notes, and set reminders. The Android version utilizes features like split-screen mode, pop-up windows, and supports keyboard shortcuts on foldable devices. It includes in-app search, home screen widgets, and real-time synchronization. Mesh partially integrates with Automattic’s Beeper messenger for streamlined communication. Currently in early access, Nexus AI enhances user experience by enabling intuitive queries about contacts. Mesh prioritizes user privacy and operates on a subscription model, offering a free version with a limit of 1,000 contacts and paid tiers for unlimited contacts. Approximately 70% of users utilize Mesh for business purposes. The app, formerly known as Clay, is available on Google Play and compatible with various devices.

Winsage

August 11, 2026

Windows 11’s RAM-hogging, advert-laden Weather app is the poster child for everything that’s wrong with the operating system

The Weather app in Windows 11 can consume over 1GB of RAM, raising concerns about performance and user experience. Microsoft is aware of the need for performance enhancements, particularly for devices with limited RAM, as many manufacturers are reverting to 8GB laptops. The app's memory usage and inclusion of advertisements contribute to user frustration, with complaints similar to those from Windows 10. Users express discontent over ads in native apps, questioning the value of a paid operating system. Microsoft has committed to reducing upselling in Windows 11, and addressing the Weather app's issues could improve user satisfaction.

Winsage

August 11, 2026

Windows is a drop in Microsoft’s ocean, no wonder it’s been ignored while Azure and LinkedIn eat the profit

Microsoft's fiscal year results for FY26 showed a 16% increase in stock price, adding nearly half a trillion dollars to its market value. The "More Personal Computing" segment reported billion in revenue with an operating income of .4 billion, reflecting a slight decline in revenue but an increase in operating income. Analysts estimate that Windows client revenue is just over 5% of Microsoft's total revenue, approximately billion for FY26, with an estimated income of around billion. The overall margin for the More Personal Computing category is about 27%. Azure has crossed the 0 billion revenue threshold, making it the largest product category within Microsoft. LinkedIn contributes an estimated billion to billion in income. Microsoft may prioritize investments in emerging technologies over Windows due to higher profits from other segments.

AppWizard

August 9, 2026

Android apps could be leaking your precise location

Third-party advertising tools embedded in Android applications are automatically collecting location data, often without the app developers' awareness. Software development kits (SDKs) used for advertising come with location data collection enabled by default, unless developers actively disable this feature. Historical location data has been sold to military and intelligence agencies, including the FBI, and used in immigration enforcement actions in the US. The Electronic Frontier Foundation (EFF) reported that app-level location permissions do not provide meaningful consent for location collection by third-party advertising SDKs. The EFF identified four advertising SDKs—InMobi, BidMachine, Verve's HyBid, and Huawei's Petal Ads—that collect and share location data by default. Two analyzed apps had been downloaded 60 million times without providing a privacy notice or seeking user consent for third-party location sharing. Users can manage location permissions through their device settings, but the EFF emphasizes that developers should ensure user data is not shared by default.

AppWizard

August 6, 2026

Android Apps Share Location Data With Advertisers by Default

A recent investigation by the Electronic Frontier Foundation (EFF) revealed that many Android applications contain third-party code that automatically transmits users' precise location data to external companies, including advertisers and data brokers, once location permission is granted. There are no specific location permissions for Software Development Kits (SDKs) on Android, meaning that granting one app access allows all bundled components to access the same data. Developers may be unaware that their apps are configured to share location histories with external firms, as advertising SDKs often prioritize data collection for revenue generation. The EFF calls for advertising SDKs to stop making personal data sharing the default setting and urges developers to disable unnecessary data collection. Location data can reach data brokers, which may experience breaches, compromising user privacy and security. This situation poses hidden risks for investors in the mobile advertising sector, as legal challenges and reputational damage may arise from regulatory scrutiny of location data practices. The EFF emphasizes that app-level permissions do not provide meaningful consent for third-party data sharing, highlighting the value and risks associated with location data.

AppWizard

August 6, 2026

Your favorite Android apps might be leaking your location

A report from the Electronic Frontier Foundation (EFF) highlights concerns about third-party software development kits (SDKs) in mobile applications collecting and sharing user location data with advertising companies, often without user consent. Many developers use these advertising SDKs for monetization, but their default settings allow for location data collection. This data is sent to advertising companies and location data brokers, which can misuse it in sensitive contexts. Users may unknowingly expose their location data when granting permissions to apps, as third-party SDKs can access this information without clear user awareness. The EFF identified several advertising SDKs, including InMobi, BidMachine, Verve’s HyBid, and Huawei’s Petal Ads, that collect and share location data by default. Developers are encouraged to review SDK settings to protect user privacy, and the EFF calls for regulatory scrutiny of data harvesting practices.

AppWizard

August 5, 2026

Developers: Beware of Ad Libraries that Betray Your Users’ Location

Advertising companies provide software development kits (SDKs) for mobile app monetization, which often automatically transmit users' location data to ad systems and location data brokers, raising privacy concerns. Many developers and users may be unaware of this data sharing. When developers allow SDKs to collect location data, it poses risks beyond targeted ads, including potential misuse by agencies like ICE and global surveillance. Location data brokers harvest precise movements of individuals, often without their consent, through mobile applications. Some apps directly collaborate with data brokers, while others leak data through advertising SDKs during real-time bidding (RTB) auctions. An incident in 2025 revealed that many apps unknowingly contributed to a location data broker's database. Developers must understand their SDKs' location-sharing practices to mitigate risks. Advertising SDKs can collect location data automatically once users grant permission, without specific permissions for the SDKs themselves. Precise location data can be collected when apps have location permissions, leading to potential privacy violations. Several SDKs have been identified as collecting location data by default, increasing the risk of unintentional data leaks. The Electronic Frontier Foundation (EFF) found that four advertising SDKs collect users' location data by default when location permissions are granted. InMobi encourages location sharing for higher revenue, while BidMachine updated its documentation after EFF's inquiry, confirming precise location data collection. Verve's SDK also collects location data by default but presents a cautious narrative in its Play Store guidance. Huawei's SDK recommends obtaining location permissions to enhance revenue, with default location sharing occurring if permissions are granted. Location data can be shared without users' knowledge or meaningful consent, complicating informed consent issues. The focus on four SDKs does not imply that others adequately protect location data, as many have faced criticism for similar practices. Studies indicate that SDKs often encourage increased data collection through design and documentation, leading to minimal control for developers over data transmission. The EFF's analysis highlights that advertising SDKs incentivize location data sharing through default settings and unclear documentation. Developers should assess third-party SDKs and disable unnecessary data collection. Regulators must hold developers accountable for unlawful data sharing, while legislators should enact laws to protect location privacy and address online behavioral advertising, which drives data tracking.