Google has updated its Play Store to improve user experience, particularly in gaming. Key features include a revamped Google Play Games with a new platform-level gamer profile for tracking stats and achievements, which can be personalized with a Gen AI Avatar. The update enhances gameplay on Android and PC by offering rewards and connecting users with real-world experiences. The Play Games Sidekick, a real-time in-game overlay powered by Google's Gemini Live, provides contextual guidance without interrupting gameplay. Google Play Games on PC has exited beta with over 200,000 titles available. The Play Store introduces a new "You" tab for personalized content, featuring rewards, subscriptions, and tailored recommendations, including audiobook suggestions and podcast continuation. The Apps tab will also see enhancements with new entertainment sections and a Guided Search feature using AI to help users find specific apps. These updates are currently available for users.