AI devices Archives

Winsage

January 20, 2026

Windows 11, not AI, kick-started the PC upgrade cycle

The global PC market saw a 9.3 percent increase in shipments in the fourth quarter of 2025, resulting in an annual growth of 9.1 percent, according to Gartner. This rebound is mainly due to corporate IT departments upgrading aging hardware rather than consumer demand or interest in AI devices. The transition is driven by the shift to Windows 11, as businesses must replace machines that do not meet new hardware requirements. A report from Context indicates that buyers prioritize price, battery life, and performance over AI functionalities. Lenovo led the market with approximately 19.4 million units shipped, followed by HP with around 15.4 million and Dell at 11.7 million. The upgrades are primarily motivated by compliance with Windows 11 deadlines and security mandates, rather than excitement for new technologies.

Winsage

October 18, 2025

Windows 10 end-of-support boosts global PC shipment growth

Microsoft's end-of-support deadline for Windows 10 has led to an 8.2% increase in global PC shipments in Q3 2025, surpassing 69 million units. North America saw a modest growth of 1.6% year over year due to prior inventory stockpiling. Geopolitical challenges have tempered consumer demand, with many delaying purchases. The AI PC segment is expected to grow to 31% of total shipments in 2025, up from 15% in 2024. Only 39% of surveyed enterprises reported refreshing or upgrading their PCs, and 18% plan to continue using Windows 10 beyond the deadline. The top five PC vendors—Lenovo, HP, Dell, Apple, and ASUS—reported increased shipments, with Lenovo achieving a 16.6% growth rate. Microsoft plans to enhance Windows 11 PCs with AI capabilities, while Apple launched a new MacBook Pro with the M5 chip for AI workflows.

Winsage

October 9, 2025

Windows 10 end of life driving sales

Hardware sales are increasing in both commercial and consumer markets as the end of support for Windows 10 approaches on October 14. Analyst reports indicate a notable rise in the European consumer PC market during the third quarter, driven by the need to upgrade before the deadline and the demand for AI-capable devices. Sales of laptops and desktops are expanding, with many devices featuring AI capabilities. Executives from Microsoft and Dell highlighted the end of life support and the rise of AI devices as key opportunities for channel partners to boost sales. Despite the impending deadline, many customers have not yet transitioned from Windows 10, presenting an opportunity for education on the importance of upgrading. The end of support poses risks such as increased cyber vulnerabilities and productivity disruptions for organizations with numerous devices. Experts suggest that businesses should focus on comprehensive technology upgrades that align with long-term goals, ensuring security, compliance, and agility.