AI disclosures Archives

AppWizard

December 2, 2025

Fortnite Chapter 7 launches with apparent “AI slop,” days after Epic CEO Tim Sweeney suggested Steam should bin AI disclosures

Fortnite Chapter 7 debuted with themes including references to The Simpsons, Quentin Tarantino, and Marty McFly. Concerns have arisen about the potential use of generative AI in the game's advertising content, although Epic Games has not confirmed this. CEO Tim Sweeney suggested that AI will play a significant role in future production, prompting debate in the gaming community. Players have noted peculiarities in the new chapter, such as an advertisement with an "AI smudge look" and inconsistencies in a creature's anatomy, which they believe indicate AI influence. A Marty McFly spray initially thought to be AI-generated was confirmed to be hand-drawn. The lack of clarity from Epic has led to backlash and discussions about supporting genuine artists. The conversation around generative AI in gaming has increased, with concerns that monetizing AI-generated content could lead to player dissatisfaction.

AppWizard

November 28, 2025

Valve dev counters calls to scrap Steam AI disclosures, says it’s a “technology relying on cultural laundering, IP infringement, and slopification”

Tim Sweeney, CEO of Epic Games, criticized the requirement for AI disclosures on Steam store pages, calling them nonsensical and asserting that AI will become essential in game development. A Valve developer suggested that only those aware their products lack depth fear these disclosures. Games like Arc Raiders and Call of Duty Black Ops 7 have adopted AI and must disclose this on Steam. Ayi Sanchez, an artist at Valve, supports AI disclosures, comparing them to ingredient lists for food products to ensure consumer awareness. He argues that transparency is crucial for informed consumer choices and emphasizes the importance of creators over AI-generated content.