AI disclosures Archives

AppWizard

July 20, 2026

Steam Week in Review: Take cover, because it looks like more than half of Steam games will have an AI-disclosure by 2027-2028

In June 2017, Valve introduced Steam Direct, changing the platform's game release process from manual curation to a more open system. Before this, game releases were limited, with only one month—December 2016—exceeding 500 releases. By February 2025, monthly game launches on Steam surpassed 1,500. A study by Sulka Haro analyzed around 53,600 Steam titles released between mid-2023 and mid-2026, noting that in 2024, 10.9% of new games included an AI disclosure, rising to 19.9% in 2025, and reaching 30.8% by July 2026. Non-AI flagged launches increased from about 1,030 to around 1,320 per month, while AI-flagged launches grew from approximately 13 to about 530 monthly. Projections suggest that by 2027 or 2028, nearly half of all games on Steam will have an AI flag. Despite the increase in AI-flagged titles, many struggle financially and receive mediocre reviews. The gaming industry is seeing a rise in generative AI technologies, particularly in management simulation genres. Recent notable releases on Steam include Granblue Fantasy: Relink and Palworld, with anticipation for Star Wars Zero Company on August 27.

AppWizard

July 9, 2026

PC gamers remain skeptical of Steam’s AI disclaimers, poll shows many believe game devs are hiding it

A poll by GameDiscoverCo involving nearly 3,800 Steam users from June 25 to July 2, 2026, found that 43% of respondents are comfortable purchasing games with AI disclosures, while 31% view such disclosures negatively, and 8% refuse to buy games featuring them. Approximately 44% of participants read AI disclosures in detail, and 45% at least glance at them, indicating that 89% consider this information in their purchasing decisions. Trust in the accuracy of these disclosures is low, with only 17% believing developers fully disclose AI use, while 25% think many are transparent, and 35% feel only some provide accurate information. Additionally, 56% of respondents believe AI-assisted development tools should be disclosed, with only 8% disagreeing. Nearly 20% of games in Steam’s recent Next Fest event included a generative AI warning, a figure expected to rise as the industry evolves.

AppWizard

June 19, 2026

Palworld studio says ‘gamers don’t want’ AI in their games: ‘It feels like everyone who is super gung-ho about it isn’t from the industry’

The gaming industry is experiencing an increase in AI-generated content, particularly on platforms like Steam. John Buckley from Pocketpair expressed concerns about the enthusiasm for AI, likening it to early cryptocurrency excitement, and highlighted the importance of human creativity in game development. He stated that Pocketpair will not publish games relying on generative AI. Additionally, Epic Games CEO Tim Sweeney raised concerns about undisclosed AI "placeholders" in major game releases, emphasizing the need for transparency in the industry.

AppWizard

June 15, 2026

Steam Week in Review: More than 300 games released on Steam last week, and 120 of them had AI disclosures

Android Who Dreams of Stars is a visual novel developed by JinCycle, featuring an autonomous android named Eve Nova in a futuristic Tokyo where AI has eliminated war and hunger. The game relies heavily on AI-generated content for artwork, sound, narrative, and localization. My Summer Love Memories also uses generative AI for its videos, images, music, and dialogue. Kryonull has gained attention for its AI-generated voices, while some users on Steam question the legitimacy of its zero price tag. Typical NPC, developed by SmogGames, launched at a zero price with all AI-generated images, followed by After the Hero, which used AI-generated images but human-crafted text. KalendulaGames has released titles priced at zero, with extensive AI disclosures. Underwater claims to use AI-generated images only as art references. Steam emphasizes transparency in AI disclosures, with developers clarifying their use of AI in various ways. Many of the 120 games using generative AI focus on music and assets rather than translation. The Steam Deck has recently seen a resurgence in stock, with a price point higher than the average game. A humorous Steam review noted the unique experience of rummaging through trash for rewards in the game Where the F**k is my Bitcoin.

AppWizard

April 4, 2026

Warframe community director says ‘nothing in our games will be AI-generated, ever’

Digital Extremes, the studio behind Warframe and Soulframe, opposes the use of AI in game development. Community Director Megan Everett stated that the company is "very non-AI" and emphasized that all content in their games will be created by humans. She expressed frustration with AI-generated content, stating that it causes uncertainty about the authenticity of art. Despite skepticism towards AI in the industry, some developers are still using AI, as seen with Arc Raiders, which initially utilized AI voice acting but is now shifting to handcrafted assets. A survey indicated that 90% of developers want clearer AI disclosures on platforms like Steam, while some games have included AI "placeholders" in final releases. This has led to concerns among creators about the influence of AI on their work.

AppWizard

December 2, 2025

Fortnite Chapter 7 launches with apparent “AI slop,” days after Epic CEO Tim Sweeney suggested Steam should bin AI disclosures

Fortnite Chapter 7 debuted with themes including references to The Simpsons, Quentin Tarantino, and Marty McFly. Concerns have arisen about the potential use of generative AI in the game's advertising content, although Epic Games has not confirmed this. CEO Tim Sweeney suggested that AI will play a significant role in future production, prompting debate in the gaming community. Players have noted peculiarities in the new chapter, such as an advertisement with an "AI smudge look" and inconsistencies in a creature's anatomy, which they believe indicate AI influence. A Marty McFly spray initially thought to be AI-generated was confirmed to be hand-drawn. The lack of clarity from Epic has led to backlash and discussions about supporting genuine artists. The conversation around generative AI in gaming has increased, with concerns that monetizing AI-generated content could lead to player dissatisfaction.

AppWizard

November 28, 2025

Valve dev counters calls to scrap Steam AI disclosures, says it’s a “technology relying on cultural laundering, IP infringement, and slopification”

Tim Sweeney, CEO of Epic Games, criticized the requirement for AI disclosures on Steam store pages, calling them nonsensical and asserting that AI will become essential in game development. A Valve developer suggested that only those aware their products lack depth fear these disclosures. Games like Arc Raiders and Call of Duty Black Ops 7 have adopted AI and must disclose this on Steam. Ayi Sanchez, an artist at Valve, supports AI disclosures, comparing them to ingredient lists for food products to ensure consumer awareness. He argues that transparency is crucial for informed consumer choices and emphasizes the importance of creators over AI-generated content.