Snowflake plans to acquire Crunchy Data, a company specializing in enterprise-grade support and cloud-native solutions for PostgreSQL, with an estimated investment of around [openai_gpt model="gpt-4o-mini" prompt="Summarize the content and extract only the fact described in the text bellow. The summary shall NOT include a title, introduction and conclusion. Text: Acquisitions have become a hallmark of the competitive landscape among the Cloud Wars Top 10, with Snowflake now making headlines for its latest move. The company has announced plans to acquire Crunchy Data, a firm specializing in enterprise-grade support and cloud-native solutions for PostgreSQL. This strategic acquisition promises to enhance Snowflake’s already formidable technology stack.
The Terms
While the exact financial details remain undisclosed, reports indicate that Snowflake is poised to invest around 0 million in Crunchy Data. Established in 2012 and based in Charleston, South Carolina, Crunchy Data employs approximately 100 professionals. The company’s offerings include:
Enterprise support tailored for mission-critical PostgreSQL deployments.
Cloud-native software and tools designed for modern applications.
Advanced security and compliance features, including support for FedRAMP and HIPAA regulations.
Integrated replication, backup, and various data protection and recovery tools.
With this acquisition, Snowflake plans to incorporate Crunchy Data’s PostgreSQL database into its AI Data Cloud. This integration is expected to streamline data transfer processes, thereby facilitating advanced AI development on the PostgreSQL platform.
Vivek Raghunathan, SVP of Engineering at Snowflake, expressed the company’s vision: “Our goal is to provide the world’s most trusted and comprehensive data and AI platform to our customers. The proposed acquisition of Crunchy Data underscores our commitment to being the ultimate destination for enterprise data and AI solutions.” He further noted, “We’re addressing a substantial 0 billion market opportunity and fulfilling a critical need for our customers to integrate Postgres into the Snowflake AI Data Cloud.”
AI Agent & Copilot Summit is an AI-first event to define opportunities, impact, and outcomes with Microsoft Copilot and agents. Building on its 2025 success, the 2026 event takes place March 17-19 in San Diego. Get more details.
The Deal in Context
The acquisition of Crunchy Data follows closely on the heels of Databricks’ recent purchase of Neon, a company focused on developer-first serverless PostgreSQL solutions. This trend highlights a growing emphasis on harnessing PostgreSQL’s capabilities to foster the development of agentic AI.
But what drives this concentrated interest in PostgreSQL?
PostgreSQL is an open-source object-relational database system celebrated for its reliability, robustness, and performance.
The system supports both SQL (relational) and JSON (non-relational) querying, offering versatility in data handling.
For two consecutive years, PostgreSQL has been recognized as the most popular database, currently utilized by 49% of developers.
Its ability to manage both structured and semi-structured data makes PostgreSQL an ideal candidate for agentic AI, enabling robust querying and efficient handling of multiple agents simultaneously.
As the Cloud Wars Top 10 continues to evolve, each company is carving out its own path toward achieving AI supremacy. Some are forming strategic partnerships to innovate, as seen in ServiceNow’s collaboration with Juniper Networks. Others, like Google Cloud, are focusing on leveraging their core strengths, such as developing a universal super assistant.
In Snowflake’s case, the acquisition of Crunchy Data signifies a robust enhancement of its capabilities within the agentic AI landscape, further solidifying its pioneering role in the data domain—particularly through its AI Data Cloud.
Ask Cloud Wars AI Agent about this analysis" max_tokens="3500" temperature="0.3" top_p="1.0" best_of="1" presence_penalty="0.1" frequency_penalty="frequency_penalty"] million. Crunchy Data, established in 2012 and based in Charleston, South Carolina, employs approximately 100 professionals and offers enterprise support for PostgreSQL deployments, cloud-native software, advanced security features, and data protection tools. The acquisition aims to integrate Crunchy Data’s PostgreSQL database into Snowflake’s AI Data Cloud to enhance data transfer processes and support advanced AI development. PostgreSQL is recognized for its reliability and versatility, being the most popular database used by 49% of developers.