Google has launched a new feature called Personal Intelligence for AI Mode in Search, which allows users to opt in for AI access to their Gmail and Photos to enhance their search experience. This feature helps users plan trips and shop by analyzing previous purchases in Gmail or Photos to provide relevant content. Currently, it is being rolled out in Labs for AI Pro and AI Ultra subscribers in the United States, with plans for broader availability. Additionally, Google's Gemini AI received a similar update, integrating with YouTube, Photos, and Gmail for a more personalized user experience. The AI Mode aims to deliver tailored search responses by leveraging personal context, such as suggesting sneaker styles based on recent purchase history.