Jeffs' Brands' subsidiary, Fort Products, has submitted the Android version of its AI-powered pest control mobile application for review on Google Play, marking a step towards commercial rollout after successful development and internal testing. The app helps users identify pests and recommends treatments based on species, infestation severity, and preferences, while also suggesting Fort's proprietary pest control products. CEO Victor Hakmon highlighted the app's goal to empower users in addressing pest issues. The initiative aims to enhance Jeffs' Brands' direct-to-consumer offerings and establish new digital channels. The app is expected to be available for download after Google approval. Positive aspects include enhanced technological capabilities and potential for increased customer engagement and product sales, while challenges include the pending approval and lack of metrics on revenue or user adoption.