In June 2017, Valve introduced Steam Direct, changing the platform's game release process from manual curation to a more open system. Before this, game releases were limited, with only one month—December 2016—exceeding 500 releases. By February 2025, monthly game launches on Steam surpassed 1,500. A study by Sulka Haro analyzed around 53,600 Steam titles released between mid-2023 and mid-2026, noting that in 2024, 10.9% of new games included an AI disclosure, rising to 19.9% in 2025, and reaching 30.8% by July 2026. Non-AI flagged launches increased from about 1,030 to around 1,320 per month, while AI-flagged launches grew from approximately 13 to about 530 monthly. Projections suggest that by 2027 or 2028, nearly half of all games on Steam will have an AI flag. Despite the increase in AI-flagged titles, many struggle financially and receive mediocre reviews. The gaming industry is seeing a rise in generative AI technologies, particularly in management simulation genres. Recent notable releases on Steam include Granblue Fantasy: Relink and Palworld, with anticipation for Star Wars Zero Company on August 27.