Akihabara Archives

Winsage

June 14, 2026

When Windows 7 Arrived in Japan, It Came Printed on Toilet Paper

On October 22, 2009, Japan launched Windows 7, accompanied by a unique promotional item: a roll of toilet paper featuring Windows 7 branding and details about its enhancements. This marketing strategy was similar to the previous promotion for Windows Vista Service Pack 1. The toilet paper included messages about Windows 7's speed, security, and compatibility improvements, with sections detailing faster startup times, enhanced memory management, a streamlined user interface, and security features like the Action Center and BitLocker To Go. Networking capabilities were improved with HomeGroup, and Windows Media Center expanded its functionality. The design of the promotional toilet paper allowed users to revisit key points easily, and some versions mimicked Windows software boxes. This initiative was driven by local retailers, reflecting Japan's trend of quirky promotions in the electronics retail sector.

Winsage

October 18, 2025

Optical drive demand surges amid Windows 10 retirement — Japanese users switching to Windows 11 are buying up Blu-ray drives | Tom’s Hardware

Microsoft has officially concluded support for Windows 10, leading to a surge in demand for Windows 11, particularly in Japan's Akihabara district. This increase in interest in Windows 11 has coincided with a revival in the popularity of optical drives, as consumers seek to retain access to their physical media collections. There is a notable scarcity of internal Blu-ray drives (BD-R) in the market due to this demand. A representative from Dospara Akihabara Main Shop noted that many consumers prefer internal drives for their writing speed, despite modern PC designs often not accommodating them.