Blue Archive launched on Steam after four years as a mobile exclusive, quickly gaining over 20,000 concurrent players and more than 10,000 reviews. A controversy arose when it was revealed that the developer organized an in-game event encouraging players to leave reviews on Steam, which violates Steamworks guidelines. Players were promised in-game rewards if the review count reached 10,000, but this event has since been removed. A user pointed out that developers are prohibited from manipulating the review system or soliciting reviews for rewards. Blue Archive is categorized as a tactical RPG with gacha elements, and following its release, Umamusume: Pretty Derby also achieved over 50,000 concurrent players on Steam.