Aptoide, a Portugal-based app distributor, has returned to Google Play in the U.S. after more than a decade, taking advantage of new options that allow competing Android app stores to be accessed directly from Google Play.
Google has started allowing rival Android app stores to be distributed through its Play Store due to court-ordered compliance measures. Epic Games has criticized the complicated installation process for these competing marketplaces, which includes multiple steps and warnings that could deter users. Judge Donato identified these extra steps as unnecessary "anticompetitive friction" and ordered Google to simplify the installation process within a week. Additionally, Epic Games raised concerns about search results in Google Play, where searches for app stores predominantly show physical retail locations instead of third-party app stores. Judge Donato deemed this unacceptable and instructed Google to address the search result issues. Google is also preparing to launch a new sideloading process starting September 30, 2026, which will involve a mandatory 24-hour waiting period.
U.S. District Judge James Donato has ordered Google to simplify the installation process for rival Android app stores to eliminate barriers that discourage users from exploring alternative marketplaces. The judge criticized Google's practices as "anticompetitive friction" and mandated changes to ensure users can install alternative app stores as easily as any other Android application, giving Google one week to implement these changes. The ruling follows a previous antitrust victory for Epic Games, which found that Google maintained an illegal monopoly over Android app distribution and in-app billing services.
Judge James Donato criticized Google's "anticompetitive friction" in Android app distribution during a courtroom session. This follows a jury's ruling nearly three years ago that Google held an illegal monopoly over Android apps. Judge Donato previously mandated changes to promote a more open app distribution environment, including requiring Google to feature rival app stores and grant them access to its app catalog. Epic Games argued that Google complicates the installation process for alternative app stores, which Judge Donato agreed was unacceptable. He questioned the search results for "store for apps" yielding physical stores instead of third-party app stores and insisted on improving search result comprehensiveness. He also expressed dissatisfaction with the requirement for users to click a “view” button before installing a third-party app store, ordering a streamlined installation process. Epic noted that searches for "app store" or specific names led to banners instead of direct app lists, which could hinder new app stores' visibility. Judge Donato agreed and demanded the removal of unnecessary screens, urging Google to implement these changes within a week.
The Play Catalog Access Program was implemented on July 22, 2026, as a result of a court order after Google lost a lawsuit filed by Epic Games for illegally monopolizing Android app distribution and in-app billing. The program allows enrolled stores, such as Aptoide Games, to access Google Play's app catalog and offer users the ability to install apps through Google Play's infrastructure, maintaining security and service fees.
Aptoide is expanding beyond Android and returning to the Play Store after being removed due to Google's policies. Aptoide also operates an alternative iOS marketplace in the EU and is involved in similar programs in other countries. The presence of competing app stores within Google Play allows for easier access to alternative marketplaces, making them a more realistic option for everyday Android users.
Aptoide has returned to Google Play in the U.S. after more than a decade, becoming the first alternative Android app store to benefit from recent court-ordered changes promoting competition within the Play Store. Aptoide, based in Portugal, is one of the largest Android marketplaces outside of Google Play, with over 40,000 apps and around 25 million monthly active users, making the U.S. its largest market. This return allows Aptoide to leverage familiar user behaviors for app installation, enhancing its competitiveness, particularly in the gaming sector. The change follows a ruling in the Epic Games lawsuit against Google, which found anticompetitive practices in the Android app ecosystem. Since June 22, 2026, Google has allowed third-party app stores access to its app catalog through the Play Catalog Access Program, facilitating the installation of alternative stores and creating new opportunities for developers and publishers in the U.S. market.
Aptoide Games, the specialized games app store, has been approved for distribution through Google Play in the United States under Google's new Play Catalog Access program.
Google is testing new features in the Play Store, including Play Labs, which allows users to experiment with new functionalities. The company is also exploring the integration of third-party app stores, allowing users to install alternative app stores directly from the Play Store, although this feature is not yet available to the general public. Users have reported limited access to these experimental features through adjustments in the latest Play Store version. Additionally, Google has confirmed the rollout of a revamped search experience, featuring a new two-row search bar for longer queries and a prompt labeled “Ask Store” to enhance search capabilities. These updates aim to improve user experience and accessibility in the Play Store.