Amazon

AppWizard
June 4, 2025
Major brands such as Verizon, Amazon, and Popeyes found their advertisements appearing alongside inappropriate content on the short-form video platform XShorts, which has over a million downloads and promotes itself as a hub for "short and hot videos." Despite its 'Teen' rating, the app has been criticized for hosting sexually suggestive and racially offensive material. Google assessed that XShorts breached its advertising policies, resulting in the suspension of the app's monetization capabilities. Advertisements from brands like Shell, Walgreens, Microsoft, and others were observed alongside explicit content. In response, brands like Roblox and Puck have taken measures to ensure brand safety, while Meta has removed XShorts from their Audience Network for policy violations. The incident highlights the challenges advertisers face in maintaining brand safety on emerging platforms.
Tech Optimizer
June 4, 2025
Snowflake intends to acquire Crunchy Data, a provider of open-source PostgreSQL technology, to enhance its AI Data Cloud by integrating Crunchy Data's enterprise-grade Postgres offerings. The new product, "Snowflake Postgres," will be a developer-friendly, AI-ready database for mission-critical applications. Snowflake plans to invest approximately 0 million in this acquisition, which aims to support complex AI applications at scale and bring a team experienced in Postgres. This move comes amid a competitive cloud data market, with Snowflake's stock trading near its 52-week high. The acquisition is expected to influence how enterprises approach AI and data integration, potentially setting a new benchmark for cloud platforms.
Tech Optimizer
June 4, 2025
Snowflake is acquiring Crunchy Data, a provider of open-source PostgreSQL technology, to enhance its PostgreSQL database services and bolster its AI Data Cloud platform with the introduction of Snowflake Postgres. This acquisition will provide developers with full PostgreSQL capabilities integrated with governance, security, and operational standards for AI applications. Crunchy Data, founded in 2012, offers products like Crunchy Bridge and has a focus on security and compliance, making it a trusted choice for enterprises. Snowflake plans to integrate Crunchy Data's technology into its offerings, streamlining the lifecycle of enterprise PostgreSQL workloads. The acquisition is estimated to be around 0 million and is pending regulatory approvals. Snowflake aims to support Crunchy Data's existing customers and strengthen ties with the Postgres community.
Tech Optimizer
June 4, 2025
Snowflake has acquired Crunchy Data, a provider of enterprise PostgreSQL solutions, to integrate its capabilities into Snowflake's AI Data Cloud. This acquisition aims to enhance AI agent and application development and deployment. It positions Snowflake to compete more effectively in the AI infrastructure market against companies like Databricks. The deal reflects the growing importance of databases in the "agentic AI" market. Snowflake welcomed around 100 employees from Crunchy Data during its Snowflake Summit conference. The acquisition highlights a trend among major platforms to control the data layer for AI agents, as evidenced by recent investments and acquisitions in PostgreSQL-related companies. PostgreSQL is favored by developers, with nearly half using it, due to its suitability for rapid, automated provisioning required by AI agents. Crunchy Data's expertise addresses Snowflake's need for enterprise-grade operational database capabilities, particularly for real-time data storage and retrieval. The acquisition signals a shift towards AI agents managing databases autonomously, with predictions that they will handle 15% of work decisions by 2028. Snowflake's PostgreSQL offering will enter private preview soon, potentially simplifying data infrastructure if it delivers on its promises.
AppWizard
June 3, 2025
A new wave of deals on Android apps has emerged on Google Play. The summer Discover Samsung sale offers significant discounts on Galaxy S25 devices, with savings up to 0, and includes a complimentary 32-inch 4K M7 smart monitor. Amazon has reduced the price of the Galaxy Watch Ultra by 0 and also lowered the price of the 256GB Google Pixel 9. Featured apps on Google Play include Undergrave, Rotaeno, and Dungeon Tracer.
Tech Optimizer
June 3, 2025
Snowflake is set to acquire the privately-held PostgreSQL provider Crunchy Data for approximately [openai_gpt model="gpt-4o-mini" prompt="Summarize the content and extract only the fact described in the text bellow. The summary shall NOT include a title, introduction and conclusion. Text: Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The open-source PostgreSQL, often affectionately dubbed Postgres, has become a focal point for major enterprise data platform vendors. In a significant move, Snowflake is set to acquire the privately-held PostgreSQL provider Crunchy Data in a deal valued at approximately 0 million. This acquisition follows closely on the heels of Snowflake's competitor, Databricks, which recently acquired the serverless PostgreSQL vendor Neon. Together, these acquisitions underscore the growing importance of the open-source database in contemporary enterprise data and AI workflows. Unlike Neon, which was a relatively young company, Crunchy Data has established itself over the past decade since its inception in 2012. Its flagship product, Crunchy Postgres, offers a managed, automated, and fully supported version of PostgreSQL. Additionally, Crunchy Data provides a specialized version of its platform tailored for Kubernetes environments, as well as a newer offering called Crunchy Data Warehouse, designed to integrate seamlessly with data lakehouse architectures. Snowflake has indicated that Crunchy Data's technology will serve as the backbone for a new initiative dubbed Snowflake Postgres. This offering aims to empower users by merging Crunchy Data’s robust and developer-friendly Postgres capabilities with Snowflake’s secure and governed environment. The overarching objective is to streamline the process for developers to build, deploy, and scale production-ready AI agents and applications. Paul Laurence, co-founder of Crunchy Data, shared insights in a blog post, stating, “In our discussions, it quickly became clear that the same trends that Crunchy Data was seeing from the operational database world were also apparent to Snowflake. With today’s announcement, we are targeting the large online transactional processing (OLTP) market, leveraging Snowflake’s reach and Crunchy Data’s flexible, scalable solutions for enterprise workloads and developers alike.” What PostgreSQL support brings to Snowflake Snowflake’s data cloud platform provides a comprehensive cloud data warehouse for its enterprise clientele. While the company boasts a growing customer base, it does not yet encompass the extensive open-source PostgreSQL community. PostgreSQL has gained traction as a favored database, not only for traditional enterprise applications but also for agentic AI, which explains Databricks' acquisition of Neon. Moreover, the acquisition brings with it a robust developer community. Data analyst Sanjeev Mohan remarked on the acquisition's significance, noting, “Unlike Neon, Crunchy is truly enterprise.” He emphasized that Crunchy Data has cultivated a deep PostgreSQL user community and is actively engaged with Kubernetes. The company’s offerings extend beyond operational workloads, supporting analytics as well. Originally designed as an OLTP database, PostgreSQL has evolved, with contributions from Crunchy Data and other vendors like Google’s AlloyDB, to accommodate OLAP (Online Analytics Processing) workloads as well. Mohan expressed optimism regarding the future of PostgreSQL in enterprise applications, stating, “The community has continuously added exceptional capabilities not only for traditional relational and SQL use cases but also for time-series, JSON, and vector search, while boasting some of the best geospatial features available.” Why PostgreSQL matters to Snowflake and its enterprise users PostgreSQL's widespread adoption in enterprises is noteworthy, particularly as developers increasingly leverage it as a foundation for agentic AI. This trend is a key factor behind Databricks' acquisition of Neon and Snowflake's decision to acquire Crunchy Data. It reflects a broader, multi-year initiative at Snowflake to foster open engagement with developers. Kevin Petrie, vice president of research at BARC, commented on the alignment of PostgreSQL’s popularity with developers and Crunchy Data’s support for data warehousing on Iceberg, stating, “This aligns well with Snowflake’s core strategy.” Apache Iceberg, an open-source data lake table format, is part of Snowflake’s expanding commitment to embrace open technologies. Petrie noted that it is easy to envision how organizations might utilize Crunchy Data's technology within the Snowflake platform to develop AI applications for common use cases such as telemetry, geospatial, and advertisement analytics. He also expressed that Crunchy Data's acquisition was not unexpected, given its recent growth stagnation. “Crunchy Data’s growth seems to have flattened in the last couple of years, so it’s not surprising to see them opt for this exit,” he remarked. “The consolidation wave among data tools and platforms continues.” Why it matters to the enterprise For leaders in enterprise data and AI, Snowflake’s acquisition of Crunchy Data reinforces a crucial insight: PostgreSQL is significant. It has transcended its role as merely an open-source alternative to proprietary relational databases, evolving into a widely adopted platform that is rapidly becoming a de facto standard for developers and the enterprises they serve in building agentic AI and scalable enterprise applications. The major hyperscalers, including Google, Amazon, and Microsoft, along with a plethora of smaller vendors such as EDB, Aiven, and Netapp Instaclustr, are already backing PostgreSQL. With Snowflake and Databricks now investing heavily in PostgreSQL, it is evident that enterprises should incorporate it into their developer and AI stacks." max_tokens="3500" temperature="0.3" top_p="1.0" best_of="1" presence_penalty="0.1" frequency_penalty="frequency_penalty"] million. This acquisition follows Databricks' recent purchase of the serverless PostgreSQL vendor Neon. Crunchy Data, established in 2012, offers a managed version of PostgreSQL and has a specialized platform for Kubernetes environments. Snowflake plans to use Crunchy Data's technology for a new initiative called Snowflake Postgres, aimed at enhancing developer capabilities in building AI applications. PostgreSQL's adoption is growing in enterprises, particularly for agentic AI applications, which is a factor in both Snowflake's and Databricks' acquisitions. The PostgreSQL community is robust, with contributions enhancing its capabilities for various workloads. Major tech companies are backing PostgreSQL, indicating its importance in enterprise data and AI strategies.
Tech Optimizer
June 2, 2025
Organizations are transitioning from legacy database systems like Microsoft SQL Server and Oracle to open-source alternatives such as PostgreSQL to reduce costs and enhance scalability. This migration process involves several steps, including schema conversion, business logic transformation, data migration, application changes, and performance tuning. Amazon Bedrock aids this process by automating schema and code conversion, data transformation, identifying code compatibility issues, and generating test cases for validation. The migration challenges include adapting database objects to PostgreSQL's syntax, converting stored procedures and functions, executing ETL processes for data accuracy, modifying application code, and optimizing performance. Amazon Bedrock utilizes generative AI to simplify these tasks, significantly reducing manual effort and errors. An example of code conversion from Microsoft SQL Server to PostgreSQL is provided, illustrating how to convert a stored procedure into a PostgreSQL function while generating corresponding test cases. The process involves using the Amazon Bedrock chat interface to submit prompts for conversion and validation. To support the migration, table creation scripts for the Employees and SalaryUpdateLog tables are included, along with test data that covers various employee scenarios. This data allows for comprehensive testing of the converted function, ensuring it correctly applies salary updates based on specified criteria.
AppWizard
June 2, 2025
IO Interactive has announced its new James Bond game titled 007 First Light, which will feature an original Bond origin story. The game allows players to earn their 00 status and is designed specifically for gamers. Hakan Abrak from IO Interactive highlighted that the narrative is not based on a movie but is a completely new beginning for the character. The game is expected to be part of a larger trilogy in the future. A first look at 007 First Light is set to be revealed soon, likely during the Summer Game Fest.
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