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anonymous messaging app

Anonymous messaging apps can harm children. Here's how feds and LA prosecutors stopped NGL
AppWizard
August 28, 2024

Anonymous messaging apps can harm children. Here’s how feds and LA prosecutors stopped NGL

The Federal Trade Commission (FTC) has prohibited the anonymous messaging app NGL from hosting users under 18 due to serious allegations regarding its marketing practices and safety measures for minors. NGL, launched in 2021, was marketed as a “safe space for teens” but reportedly targeted minors, failed to protect them from cyberbullying, and made false claims about its AI content moderation. The app generated fake messages for publicity, misled users into subscribing to NGL Pro, and did not obtain verifiable parental consent for data collection from users under 13, violating COPPA. As a result, NGL has been ordered to pay a million-dollar settlement and must reform its practices, including eliminating misleading representations, ensuring informed consent for subscription charges, and implementing age verification measures.
FTC Cracks Down On NGL Messaging App Over Alleged Stealth Marketing, AI Falsehoods
AppWizard
July 15, 2024

FTC Cracks Down On NGL Messaging App Over Alleged Stealth Marketing, AI Falsehoods

The Federal Trade Commission is taking action against NGL Labs, a California-based company, for unfairly marketing to minors, overstating its efforts to protect users from cyberbullying, sending fake messages to trick users into signing up for paid subscriptions, violating laws around collecting personal data of children under 13, and failing to comply with COPPA privacy protections.
Anonymous messaging app allegedly sent 'fake' messages, exposed kids to 'cyberbullying'
AppWizard
July 10, 2024

Anonymous messaging app allegedly sent ‘fake’ messages, exposed kids to ‘cyberbullying’

NGL Labs has settled with the Federal Trade Commission for a million dollars due to various law violations related to their anonymous messaging app, "NGL: ask me anything." The app was accused of sending fake messages to users, including intrusive questions and statements, in order to increase user engagement. As part of the settlement, NGL Labs is prohibited from marketing to individuals under the age of 18.
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