anonymous messaging app

AppWizard
December 23, 2025
NGL has partnered with Mode Mobile, known for its “EarnPhone,” which allows users to earn money through everyday tasks while viewing advertisements. NGL gained popularity in late 2021, becoming a notable anonymous messaging app alongside others like LMK and YOLO, but faced controversies related to bullying and harassment. In 2022, Snapchat banned third-party apps like NGL after a lawsuit related to a suicide. NGL also reportedly sent fake messages to users, leading to a fine from the FTC and a prohibition on offering services to minors. Following the acquisition, NGL's founders will step back, and the remaining employees will integrate into Mode Mobile, which monetizes user attention through rewards for engagement in activities like listening to music or browsing the internet.
AppWizard
December 20, 2025
NGL was acquired by Mode Mobile, a company that monetizes user engagement through advertisements. NGL gained popularity in late 2021 but faced controversy for fostering bullying and employing questionable growth hacking strategies, including sending automated misleading messages. The FTC banned NGL's availability to minors after a two-year investigation and fined the app million for deceptive practices. Following the acquisition, the remaining three employees of NGL will join Mode Mobile. Mode Mobile has developed the “EarnPhone,” which allows users to earn money through everyday activities but relies heavily on advertising revenue. The specific terms of the acquisition are undisclosed.
AppWizard
December 18, 2025
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AppWizard
August 28, 2024
The Federal Trade Commission (FTC) has prohibited the anonymous messaging app NGL from hosting users under 18 due to serious allegations regarding its marketing practices and safety measures for minors. NGL, launched in 2021, was marketed as a “safe space for teens” but reportedly targeted minors, failed to protect them from cyberbullying, and made false claims about its AI content moderation. The app generated fake messages for publicity, misled users into subscribing to NGL Pro, and did not obtain verifiable parental consent for data collection from users under 13, violating COPPA. As a result, NGL has been ordered to pay a million-dollar settlement and must reform its practices, including eliminating misleading representations, ensuring informed consent for subscription charges, and implementing age verification measures.
AppWizard
July 15, 2024
The Federal Trade Commission is taking action against NGL Labs, a California-based company, for unfairly marketing to minors, overstating its efforts to protect users from cyberbullying, sending fake messages to trick users into signing up for paid subscriptions, violating laws around collecting personal data of children under 13, and failing to comply with COPPA privacy protections.
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