Laura Miele, president of EA Entertainment, expressed the company's interest in expanding the Apex Legends franchise into film and television, citing untapped narrative potential within the game. EA is collaborating with Amazon's MGM Studios and Margot Robbie's LuckyChap to develop a film based on The Sims franchise. Miele emphasized the importance of cross-promotion between film and game, highlighting the current technological landscape that allows for innovative co-creation of content. She envisions a future where fans can engage with content in both linear and interactive formats simultaneously, with multiple ideas in development for marketing and exploring the franchise.