Google has announced a plan to enhance the safety of its Play Store by implementing protective measures by 2025. Google Play Protect will target malicious applications impersonating financial apps, responding to a rise in fraudulent activities, including ad fraud. The company has already removed 180 fraudulent apps from the Play Store and will alert users about unsafe apps, especially those from outside the Google Play ecosystem. Google will extend its pilot program to additional countries facing malware-based financial threats. Users are encountering significantly more Android malware from external sources. Google aims to make it harder for malicious actors to deceive users and plans to introduce a "verified badge" for secure VPN applications, with plans to expand this to other app categories. For app developers, Google is enhancing the Play Integrity API tool and providing self-help tools for dealing with tampered apps, with features expected to roll out by May. Google is also improving support channels for developers, including expanding the Google Play Developer Help Community to additional languages.