app growth Archives

AppWizard

October 20, 2025

ChatGPT App Growth Slows as User Engagement Drops Amid Rising Competition

OpenAI's ChatGPT app is experiencing a slowdown in growth, with a decline in daily active users noted around late August and early September. The average time spent in the app has decreased by 22.5% since July, and there has been a 20.7% drop in average sessions. This suggests users are engaging less frequently and spending less time per visit. Factors contributing to this trend include competition from newer models released by companies like Anthropic and Google, dissatisfaction with OpenAI's GPT-5 model, and the conclusion of an initial phase of experimentation by users. OpenAI has announced changes, such as introducing capabilities for generating "adult" content, to attract new users.

AppWizard

September 30, 2025

‘We have faced a 100x increase in Arattai traffic in…,’ says Zoho CEO Sridhar Vembu, Perplexity AI CEO Aravind Srinivas reacts

Arratai, an instant messaging app developed by Zoho, has quickly become the top app in the social networking category on app stores, experiencing a surge in traffic by 100 times in three days. Daily sign-ups rose from 3,000 to 350,000 in this period. Zoho is enhancing its infrastructure to handle the influx of users and is addressing technical challenges caused by this rapid growth. Initially launched in 2021 as an experimental project, Arattai has gained popularity due to its focus on data privacy and being a "spyware-free, made-in-India" platform. The app offers features such as one-to-one and group chats, voice and video calls, and is compatible with multiple devices. While it currently provides end-to-end encryption for calls, chat encryption is still in development. Zoho is working to resolve issues like delayed OTPs and slower contact synchronization as the app's user base expands.