Starting July 22, 2026, Google will allow third-party app stores to connect to Google Play, subjecting apps downloaded from these stores to the same conditions and pricing as Google Play.
Beginning July 22, Google will allow third-party app stores in the United States to access its Play Store catalog through the Play Catalog Access Program. App listings submitted to these third-party platforms will be accessible, but downloads will still require completion via Google Play, with standard service fees applying. This initiative follows a settlement with Epic Games, which involved adjustments to a court order. Third-party app stores must pay a ,000 upfront service fee for a security review and an annual fee of ,000 to maintain access to the Play catalog. Additionally, Google has reduced its commission on app purchases from 30% to 10% and allowed external billing options as part of the settlement.
Google will introduce rival Android app stores within its Play Store starting July 22, following a court ruling that mandates the inclusion of competing app stores. This change allows cryptocurrency applications greater visibility while still processing downloads through Google Play, which will maintain its service fee. Competing app stores must be U.S.-based, keep malware rates below 1%, and pay an annual fee of ,000. The order is temporary, lasting until November 1, 2027, and prohibits Google from incentivizing device manufacturers to prioritize its own store.
Google is allowing third-party Android app stores in the US to access the Google Play Store's catalog of apps through the Play Catalog Access Programme starting July 22. Eligible app stores can list apps available on Google Play but the actual download process will still be completed through the Google Play Store. The same terms and conditions as direct downloads from the Play Store will apply, including the Google Play service fee. Only Android app stores operating in the US can join the programme, and they must meet certain requirements such as displaying essential app information and offering customer support. App stores using Google's catalog must distribute Play Store apps only in the US, update their app listings regularly, offer other apps besides those in Google's catalogue, and not charge extra fees for downloads. Google will charge app store operators an annual ,000 service fee. To join the programme, app store operators must meet eligibility rules, submit an application, accept the agreement, pay the onboarding fee, create an app store account in the Play Console, submit required information and the app store APK for review, and integrate Google's Inline Install API upon approval. This move by Google is in compliance with a court order following its legal battle with Epic Games, with a settlement reached in November 2025.
In October 2024, a judge ordered Google to allow third-party app stores on the Android platform. Google has now decided to comply with this ruling, retracting its motion to amend the injunction. Changes are set to be implemented starting July 22, 2026, allowing third-party app stores to operate within the Play Store in the U.S. Developers' app listings will automatically be available to these stores unless they opt out. Third-party stores can offer apps from the Play Catalog if they pay an annual fee and meet certain criteria. However, questions remain regarding the integration of Play Protect security features and the assessment of third-party store security.
On July 22, 2026, Google Play will launch its Play Catalog Access program, allowing third-party Android stores in the U.S. to access app listings from the Google Play Store, including names, icons, descriptions, screenshots, and metadata. Developers will be automatically enrolled unless they opt out by the deadline. The program enables these stores to showcase app listings while downloads will still occur through Google Play Console, ensuring Google’s service fee applies. All downloaded apps will undergo Play Protect scanning, and enrolled stores must prevent malware distribution, maintaining a malware installation-attempt rate below one percent.
A December 2023 jury verdict found that Google violated federal and California antitrust laws, leading to a Ninth Circuit decision that requires Google to grant third-party app stores access to its catalog, dismantling barriers to competition. The legal battle began in August 2020 when Epic Games sought changes to counter Google's monopolistic practices. A March 2026 settlement introduced a tiered service fee structure, reducing costs for developers from a flat 30 percent commission to 20 percent for new installs and 10 percent for subscriptions.
Developers can choose to publish all listings to all enrolled stores, manage stores individually, or opt out entirely. If no action is taken before July 22, Google will automatically share the app's listing with all enrolled third-party stores. The Play Catalog Access program aims to address the cold-start problem faced by alternative stores but does not guarantee a competitive ecosystem, as third-party stores must still create compelling user experiences to attract customers.
Google Play Store version 51.7 introduces significant enhancements, including a modernized design for purchase and download dialogs, improved visibility of app deals with clear sale prices and expiration dates, and a simplified onboarding process for new releases. Users can now track monthly gaming challenges and Loyalty MAX opportunities through pop-up banners, view specific app content directly on listing pages, and explore similar categories easily with the Play Collections feature. The update aims to create a more consistent and user-friendly experience across various devices.
At the recent Google I/O event, Google introduced a suite of AI tools for Android and Chrome applications aimed at enhancing marketing and management for developers. In the Play Store, AI will assist in app discovery through Google’s Gemini and provide a Q&A interface for user inquiries. New AI-driven management tools for developers include creating app listings based on keyword insights, automating catalog management, analyzing payment issues, and offering retention incentives for users. Google also reduced Play Store charges for developers to a commission of 10% to 20%. For Android programmers, Google’s AI Studio offers coding assistance for specific app categories, while additional enhancements include a command-line interface guided by programming-assistant AIs and new marketing options. In Chrome, Google introduced a trial version of WebMCP for AI agents to connect with site APIs and expanded built-in AI tools for writing and debugging. New web-coding options are being tested to improve app-like interfaces and compatibility metrics. The “Immediate UI Mode” feature allows for a unified login interface to streamline passkey authentication.
Google is enhancing the "Ask Play about this app" feature in the Play Store to improve app discovery. Originally launched in 2025, this feature provided specific information within app listings but was limited to certain pages. The latest update allows users to engage with Ask Play through natural conversation, enabling them to ask broader queries and receive comprehensive information about various apps, including newly added features. This enhancement is part of announcements made during the I/O 2026 event, which also included the introduction of the Google Play Sidekick overlay for gamers.
Google's Play Store will integrate Gemini's AI capabilities to enhance app discovery by providing personalized app recommendations based on user queries. Users will receive tailored suggestions and can install apps directly from Gemini. The integration will ensure recommendations align with user intent and remind users of existing apps that may meet their needs. This feature will be available on the web and through Gemini on Android in the coming weeks. Additionally, later this year, Gemini's recommendations will expand to include media content like TV shows and movies, improving user experience without adding burdens on developers.
