User excitement around app downloads has decreased, with many preferring platforms that integrate services without cluttering home screens. WeChat pioneered a model in China that combines messaging, payments, and other services in a single app. Telegram is evolving from a messaging platform into a marketplace, offering a mini-app ecosystem with services like VPN subscriptions and digital gift cards, all accessible without additional installations. An example of this is Need, a marketplace within Telegram that allows users to purchase digital products seamlessly. The payment feature enhances user experience by allowing transactions without sharing financial details with multiple vendors. Roxman's team plans to expand into sectors like travel and gaming, emphasizing integration within Telegram rather than standalone platforms. This shift represents a disruption of traditional app distribution, focusing on meeting users where their attention is already concentrated.