app stores

AppWizard
July 29, 2026
Google will globally roll out its Play Signal API by the end of 2026 to enhance age assurance for younger users. The API will first be introduced in Australia and Canada by mid-August, followed by a rollout to all markets by the end of the year. This technology allows Android developers to identify younger users without accessing sensitive personal information, enabling parents to share their child's age range directly with apps. Age details will be managed through Google's Family Link parental controls dashboard, and parents must opt in to share this information. The feature is part of broader safety tools on Google Play, which include options for developers to limit children's app discovery and parental controls for managing screen time and content filters.
AppWizard
July 22, 2026
Google is testing new features in the Play Store, including Play Labs, which allows users to experiment with new functionalities. The company is also exploring the integration of third-party app stores, allowing users to install alternative app stores directly from the Play Store, although this feature is not yet available to the general public. Users have reported limited access to these experimental features through adjustments in the latest Play Store version. Additionally, Google has confirmed the rollout of a revamped search experience, featuring a new two-row search bar for longer queries and a prompt labeled “Ask Store” to enhance search capabilities. These updates aim to improve user experience and accessibility in the Play Store.
AppWizard
July 22, 2026
GameDiscoverCo hosted the 'Scrappy Saves The Animals' game jam in collaboration with the Oakland Ballers on Itch.io, with the top game being Scrappy’s Rescue Run, which will be showcased at an upcoming event. GDCO Pro reported on trending unreleased Steam games, with Dear Passengers leading in wishlists, followed by Paper Shredder and Guildrun. An analysis revealed that AI-flagged games achieve around 3,000 sales, which is 55% of the rate of non-AI titles. The Binding Of Isaac Complete Bundle sold nearly 4 million additional units after a 90% off sale during the Steam Summer Sale. A developer was arrested for injecting malware into Steam games, affecting around 8,000 users and stealing approximately 0,000 in cryptocurrency. Roblox announced a UGC-centric Build feature, raising concerns about predatory offers to creators. Xbox Game Pass added titles like Halo: Campaign Evolved and Beast of Reincarnation. Valve updated SteamVR with a more VR-native interface. Epic Games and Google withdrew a lawsuit settlement attempt that could impact Android app stores. GameDiscoverCo Pro introduced automated graph annotations for Steam demo launches. An analysis of games released between July 2023 and July 2025 showed cumulative sales increases over time, with higher-priced titles having better long-term sales. Multiplayer and co-op games are experiencing promising sales trajectories. The GameDiscover Show has returned, discussing trends in game discovery and insights from GDCo’s AI survey.
AppWizard
July 17, 2026
Google and Epic Games have withdrawn their joint motion to modify a court injunction that requires Google to support third-party app stores within the Google Play ecosystem. A permanent injunction issued in October 2024 mandates Google to facilitate alternative app stores on Android devices, with support set to begin on July 22. Google plans to implement a ,000 annual access fee for these alternative marketplaces, while apps downloaded through these stores will still use the Google Play system for transactions. The agreement between Google and Epic includes provisions for reduced fees and alternative payment methods, separate from the injunction. The legal situation regarding third-party app stores does not directly affect Apple, but it may influence Apple's ongoing legal challenges with Epic Games and regulatory developments. Apple is currently appealing a ruling that requires it to allow link-outs and alternative payment options, with oral arguments expected in late 2026 or early 2027.
AppWizard
July 17, 2026
Epic Games and Google have withdrawn their proposed settlement regarding app distribution on Android, which included a program for registered app stores. This decision allows Google to permit third-party app stores on its platform. The legal dispute began when Epic accused Google of monopolizing Android app distribution. Despite multiple victories for Epic, the companies attempted a settlement that included new billing options and reduced fees, but concerns about sideloading apps led to its abandonment. Google plans to invite other app stores starting July 22 in the United States.
AppWizard
July 17, 2026
VK announced on July 16 that its Max messenger and VKontakte applications have been removed from the Google Play app store, along with the Odnoklassniki app. Users can still access these apps through alternative platforms like RuStore, Huawei AppGallery, Samsung Galaxy Store, and Xiaomi GetApps, and functionality will remain uninterrupted for those who have already installed them. VKontakte users are receiving notifications about a transition from the .com domain to .ru, assuring them of the platform's reliability. This change follows sanctions imposed by the European Union on July 13 against VK and its subsidiary, Kommunikatsionnaya Platforma. In late June, the Max messenger and VK social network app, along with Mail.ru’s email applications, were also removed from the App Store, with Odnoklassniki becoming unavailable at that time.
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