Kazakhstan’s Agency for Regulation and Development of the Financial Market is considering the domestic messaging platform Aitu for communication between insurance companies, non-bank financial institutions, and their clients. The regulator has encouraged market participants to assess Aitu as a communication tool aimed at enhancing personal data protection. Concerns have been raised about Aitu’s user base, functionality, integration costs, and the absence of clear regulatory guidelines for handling personal and financial data. The adoption of Aitu is not mandatory but is seen as a potential secure communication channel. Aitu’s infrastructure supports high data protection due to localized servers in Kazakhstan, which reduces risks of cross-border data issues. The platform features end-to-end encryption and biometric identification through Aitu Passport, aiming to enhance user verification and minimize phishing and identity theft risks. The agency noted that open APIs and business dashboards could allow financial institutions to integrate with Aitu cost-effectively. Additionally, government agencies and quasi-state companies have been encouraged to use Aitu for official communications.