Apple Intelligence Archives

Winsage

March 29, 2025

I started using a Mac full time for work – but these are the things I missed from Windows 11 that made me switch back

The author has used Microsoft Windows since Windows 3.1 and remains loyal to it due to familiarity, despite preferring macOS for its cleaner interface and respect for user preferences. Windows 11 is noted for its intrusive advertisements and tendency to override user settings, while macOS is appreciated for its stability and less aggressive promotional approach. The author misses Windows 11's Clipboard history feature and superior window management capabilities, which enhance productivity. Windows 10 will reach its End of Life in October 2025, prompting users to consider alternatives, with the author contemplating a permanent switch to macOS Sequoia.

Winsage

December 14, 2024

Rising to the TOPS: How will NPUs and Windows AI grow in 2025?

In 2024, Microsoft introduced the "Copilot+ PC" branding for AI-capable laptops, while Apple launched Apple Intelligence. These developments have led to mixed outcomes, with features like real-time translations and on-device speech-to-text being beneficial, but others, such as Windows Recall, still proving their value. By 2025, mainstream developers are expected to integrate on-device AI into Windows applications, influencing consumer purchasing decisions. The term "TOPS" (Trillions of Operations Per Second) is becoming important for evaluating the AI performance of Windows laptops, with a minimum of 40 TOPS required for Microsoft's "Copilot PC+" designation. Qualcomm's Copilot+ PCs reported around 45 TOPS, significantly higher than Intel's 11 TOPS. By the end of 2024, premium Windows laptops are expected to see a three- to four-fold increase in NPU performance compared to 2023 models. Analysts speculate further performance improvements may occur towards the end of 2025. Despite the potential for a two- to three-fold enhancement in on-device AI performance, experts caution against overemphasizing TOPS figures, which may not accurately reflect real-world performance. The lack of a unified API for leveraging NPU capabilities in Windows complicates matters for users of Copilot+ laptops without Qualcomm chips. Although AMD and Intel have released competitive chips, Qualcomm currently holds an advantage with exclusive support for certain applications. Microsoft is promoting its low-level machine learning API (DirectML) and the Windows Copilot Runtime, which may enhance the Copilot+ PC ecosystem. While cloud-based AI solutions remain an option, the cost of these services is expected to rise, making on-device AI more appealing. The introduction of ChatGPT Pro highlights the financial implications of cloud access compared to on-device NPU usage, which incurs no additional costs. The pace of on-device AI adoption in Windows' software ecosystem is anticipated to accelerate in 2025.

Winsage

November 12, 2024

Microsoft’s answer to Apple Intelligence may be Windows Intelligence

Microsoft is developing a unified branding strategy for its AI offerings, indicated by the emerging term "Windows Intelligence." This branding initiative is reflected in the Windows 11 24H2 preview builds, which contain references to Windows Intelligence and placeholder pages in the Settings menu. The term suggests a strategic shift towards a more coherent identity for Microsoft's AI-related tools and features.

Winsage

November 12, 2024

Clues to Windows Intelligence found in Windows 11 builds

Microsoft is expected to rebrand its AI features as "Windows Intelligence," although official confirmation is still pending. A placeholder page for Windows Intelligence was found in a Windows 24H2 build. This rebranding aims to create a cohesive framework for managing AI technologies across Microsoft's platform. Microsoft has previously used the term "Windows Intelligence" for security updates, which are delivered through Windows Update. The new branding will encompass AI-related features beyond security. The initiative follows similar branding strategies by Apple, although "Windows Intelligence" may not be easily abbreviated like "Apple Intelligence." Microsoft has integrated AI technology into various applications, including updates to Copilot and generative AI capabilities in Notepad and Paint.

Winsage

November 7, 2024

Microsoft May Adopt “Windows Intelligence” Branding For Windows AI Features

Microsoft is investing heavily in artificial intelligence to compete with companies like Google, Meta, and Apple. There are indications that Microsoft may rebrand its Windows AI features as "Windows Intelligence," based on references found in the appprivacy.adml file. The phrase "Let Apps Access Windows Intelligence" suggests that Microsoft aims to enhance AI functionalities within Windows and potentially allow third-party applications to utilize these features. This rebranding aligns with Apple's marketing approach, as Apple has branded its AI capabilities as "Apple Intelligence." Microsoft has previously rebranded its AI features, such as changing Bing Chat to Copilot, indicating a strategic shift in its AI offerings.

Winsage

November 6, 2024

It looks like ‘Windows Intelligence’ might subsume ‘Copilot’ branding, giving yet more evidence that we can’t decide how to market AI

The landscape of computing is evolving with advanced chips featuring Neural Processing Units (NPUs) for artificial intelligence applications, leading to the emergence of the AI PC. A rebranding initiative is underway, with "Copilot" potentially being integrated into "Windows Intelligence," as discovered by an X user from references in the appprivacy.adml file. This shift aligns with cybersecurity enhancements and reflects a branding strategy similar to Apple's "Apple Intelligence." While "Windows Intelligence" may not fully replace "Copilot," it is expected to encompass it. Mainstream desktops and laptops are beginning to incorporate NPUs, qualifying them as AI PCs. The conversation around AI branding is evolving, prompting questions about the intelligence of computers, regardless of the operating system. Some users may feel overwhelmed by the rapid pace of AI integration and choose to disengage until the technology becomes unavoidable.

Winsage

November 6, 2024

‘Windows Intelligence’: Microsoft might be rebranding its Windows AI tools

A Twitter user discovered references in the AppPrivacy.adml file indicating a potential rebranding of Microsoft’s AI capabilities to "Windows Intelligence." Microsoft has previously branded its AI tools as "Copilot," which was a rebranding of Bing Chat. The new branding may be inspired by Apple’s AI tools called Apple Intelligence. There is no confirmation from Microsoft regarding the rebranding or its implications for the Copilot brand, which may still exist within the Windows Intelligence framework.

Winsage

November 5, 2024

‘Windows Intelligence’: Microsoft might be rebranding its Windows AI tools

Microsoft may be considering rebranding its AI capabilities to "Windows Intelligence," as suggested by a reference found in the AppPrivacy.adml file of the latest Windows 11 update. The company has previously used the term "Copilot" for its AI tools, which was a rebranding from Bing Chat. The potential shift to Windows Intelligence could be influenced by Apple's recent announcement of its AI suite, Apple Intelligence. Microsoft has not officially commented on this possible rebranding or its implications for the existing Copilot brand.

Winsage

November 4, 2024

Microsoft might rebrand its AI, including Copilot to “Windows Intelligence” — Apple’s strategy fell too far from the tree.

Microsoft is considering rebranding its AI-powered features in Windows from Copilot to Windows Intelligence, following a recent file that suggested this change. The speculation comes after Microsoft rebranded its AI service from Bing Chat to Copilot last year and introduced significant updates, including Copilot Vision, which have faced criticism from users and employees. Many users have expressed dissatisfaction with the recent changes, describing them as a decline in user experience and requesting a toggle to revert to the previous version. Mustafa Suleyman, Microsoft AI CEO, hinted at a future where Copilot could evolve into an AI companion, though users have indicated a preference for it to remain a functional tool rather than a personal connection.

Winsage

November 4, 2024

Microsoft could be about to rebrand its AI into Windows Intelligence rather than Copilot

Microsoft's AI assistant and related services, previously known as "Copilot," may soon be rebranded as "Windows Intelligence" within Windows 11. This potential rebranding indicates a strategic move to centralize AI features in the operating system. Historically, the term "Windows Intelligence" has been associated with cybersecurity enhancements, but the current initiative aims to integrate AI across Microsoft's entire product suite, including applications like Notepad and Microsoft 365. The transition may see Copilot evolve from a standalone assistant to a feature within the Windows Intelligence framework. Recent updates to Microsoft Copilot include a dynamic card-style interface and a personalized Copilot Discover page. New features such as Click to Do and the Recall tool further demonstrate Microsoft's commitment to enhancing user experience through AI integration.