Meta has launched a standalone AI application during its LlamaCon event, providing users with direct access to Meta AI similar to OpenAI's ChatGPT. The app, available in the U.S. and Canada, utilizes user data from platforms like Facebook and Instagram to deliver personalized interactions. Users can enhance the AI's memory by sharing additional information. The app employs the Llama 4 model, offering advanced features such as image generation and editing, a voice mode for interaction, and a “discover” feed. Since its integration across platforms in 2023, Meta's AI assistant has attracted nearly 600 million monthly users as of December 2024.