The PC industry is on the brink of a major upgrade cycle driven by new Windows machines based on ARM architecture and generative AI. The AI-capable chipsets offer security benefits and improve task completion speed. ARM-based chipsets are revolutionizing Windows PCs, offering improved efficiency and all-day battery life. The end of Qualcomm's exclusive license with Microsoft for ARM-based chipsets will provide consumers with more choice. The ARM version of Windows has a growing list of compatible apps. Enterprise customers have big incentives to upgrade, while the consumer market may not see the same level of adoption. Rumors suggest the potential development of Windows 12.