attract players

January typically sees a surge in player engagement for Football Manager due to the reopening of the transfer window and the return to regular routines after the holiday season. However, this year, the expected increase in activity for FM26 has not materialized. Currently, only 29.78 percent of user reviews for FM26 on SteamDB are positive, making it one of the lowest-rated games on the platform, in contrast to FM24's 89.48 percent approval rating. FM26 has around 33,500 concurrent players, with a 24-hour peak of approximately 55,800, and an all-time high of 84,909 shortly after its November launch. Despite attracting players, recent data shows a flat trend in early January, with a slight decline of about 0.9 percent in peak player numbers over the past month. December saw a peak concurrency drop of over 31 percent from November, and FM26 ranks around #83 for daily active users and #119 in top sellers on Steam. Twitch viewership has also been low, with peaks of roughly 1,400 viewers. Historically, January has been crucial for Football Manager, as it is a time for players to engage with the game more deeply, but this year's stagnation in player activity is unusual and may impact the game's ecosystem and community engagement throughout the year.