audience expansion

The PC gaming segment is projected to grow at an average annual revenue rate of 6.6% from 2025 to 2028, while the console segment is expected to grow at 4.4% annually. By 2028, combined revenue from console and PC gaming is anticipated to exceed .7 billion, with PC games accounting for over half of this total for the first time in 13 years, up from an estimated .3 billion at the end of 2025. Microtransactions will contribute 48% of PC revenue in 2025, while game sales will make up half of console revenue. In 2025, 20 games generated two-thirds of console revenue across major markets. The PC gaming audience is expected to reach 966 million by the end of 2026 and surpass one billion by 2028, with significant growth from China and other Asian countries. The console gaming audience is projected to grow from 662 million in 2026 to 688 million by 2028. In 2025, gamers spent 1% less time on console and PC games compared to 2024, dedicating 48% of their gaming time to PCs, 34% to PlayStation, and 18% to Xbox. Over half (54%) of playtime in 2025 was on games older than six years, with 33% on titles aged one to five years, and only 13% on new releases. There is a trend among PC users towards less mainstream titles, with 42% of playtime in 2025 spent on games outside the top 20. Popular gaming IPs in 2025 included Roblox, Fortnite, and Call of Duty.