Microsoft has reduced the price of its Xbox Game Pass Ultimate subscription to .99 per month, following a significant price increase of 50% in October 2025. The PC-only plan is now priced at .99, while a more basic version is available for .99. This price adjustment reflects an effort to make gaming more accessible amid economic pressures on gamers. The service, launched in 2017 and fully rolled out in 2019, has seen increased costs due to acquisitions and content delivery. The recent changes come as Phil Spencer stepped down and Asha Sharma took over, aiming to restore confidence in the brand. However, the removal of new releases from franchises like Call of Duty raises concerns about subscriber retention.