Jeff Gattis, general manager of Amazon Gaming, discussed the positive trajectory of the James Bond video game franchise following the success of 007 First Light. Amazon acquired the James Bond film rights in 2025, which has complicated game development due to a pre-existing agreement that allowed IO Interactive to self-publish First Light. Future sequels are expected to be developed in collaboration with MGM and possibly under Amazon Game Studios. Amazon is also developing a Tomb Raider television series for Prime Video and has various projects that will connect with Prime Video intellectual properties. In 2025, Amazon shifted its strategy away from large-scale game development, focusing instead on delivering exceptional gaming experiences. The company plans to publish upcoming Tomb Raider titles and may explore cost-effective mobile games powered by AI.