Meta has introduced new tools on Facebook, Messenger, and WhatsApp to enhance user protection against scams using advanced artificial intelligence. Facebook features a proactive alert system for suspicious friend requests, analyzing user profiles to help users make informed decisions about blocking or rejecting requests. WhatsApp warns users against scams linking their accounts to unauthorized devices, providing alerts for suspicious requests and detailing their origins. Messenger allows users to share recent messages for AI-driven scam reviews, issuing notifications for potential scams along with recommended actions. Meta is also expanding advertiser verification processes to prevent misrepresentation and is working with law enforcement, having disabled over 150,000 accounts linked to scams and contributing to 21 arrests by the Royal Thai Police. Additionally, Meta conducts awareness campaigns to educate users on recognizing and avoiding scams.