India's digital landscape has rapidly evolved, with the Unified Payments Interface (UPI) turning smartphones into banking hubs and shifting many routine tasks online. However, users often rely on basic pre-installed security software, underestimating online threats. In 2025, nearly one in four internet users in India faced web-based threats, with over 47.5 million incidents blocked. Kaspersky addresses five critical gaps in online security:
1. Real-Time Site Verification: Kaspersky’s Safe Money feature provides real-time verification of banking and shopping sites, which standard antivirus tools lack.
2. Live Anti-Phishing Protection: Kaspersky offers real-time anti-phishing capabilities with a continuously updated threat database, responding faster than traditional antivirus solutions.
3. Cross-Channel Threat Detection: Kaspersky flags suspicious activities across multiple channels, unlike single-channel antivirus tools.
4. Identity and Data-Leak Monitoring: Kaspersky alerts users when their information appears on the dark web, integrating this feature into its protection suite.
5. Round-the-Clock Human Support: Kaspersky Premium provides 24/7 human support for users facing suspicious transactions or alerts.
Credential theft targeting Indian networks increased by 20% in 2025, with over 225,000 attacks thwarted. The sophistication of digital threats in India has outpaced basic defenses, necessitating advanced protection layers.