Google blocked the publication of over 1.75 million policy-violating applications on its Google Play platform in 2025 and took action against over 80,000 developer accounts attempting to introduce harmful apps. The company conducted more than 10,000 safety checks on every app and integrated generative AI models into its app review process, preventing over 255,000 apps from gaining excessive access to sensitive user data. Google blocked 160 million fake or manipulated ratings and reviews in the previous year and identified more than 27 million new malicious apps from outside Google Play, thwarting 266 million risky installation attempts in 2025. Google introduced in-call scam protection to prevent users from disabling Google Play Protect during phone calls. The Play Policy Insights tool provides developers with real-time feedback, and the Play Integrity API performs over 20 billion daily checks to prevent abuse. Google plans to extend developer verification to all developers and has implemented protections for sensitive data in Android 16.
The Android ecosystem focuses on preventing real-world harm, including malware and privacy invasions, by enhancing investments in AI and real-time defenses. In 2025, over 1.75 million policy-violating apps were prevented from being published, and more than 80,000 malicious developer accounts were banned. Google Play conducts over 10,000 safety checks on each app, blocking over 255,000 apps from accessing sensitive user data and 160 million spam ratings and reviews. Google Play Protect scans over 350 billion apps daily, identifying over 27 million new malicious apps last year. Enhanced fraud protection was expanded to 185 markets, blocking 266 million risky installation attempts. Developer tools like Play Policy Insights and the Play Integrity API were introduced to streamline app development and enhance security. Developer verification is being extended to ensure accountability, and Android 16 includes features to protect sensitive information with minimal code.
The Microsoft Store on Windows is implementing updates based on developer feedback to improve onboarding, publishing, distribution, and analytics. Recent changes include a streamlined onboarding process that reduces the time to create a new developer account by half. Enhancements in developer analytics include upgraded Health Reports with multi-filter support, Anomaly Alerts for unusual app health data, a consolidated Summary Dashboard, and a revamped Usage Dashboard that provides insights on active devices and engagement metrics.
Improvements to the Microsoft Store Web Installer include an auto-open feature for Win32 apps and expanded support for enterprise-managed devices. Developers can generate updated badge code for their websites to enhance user trust and installation rates. A new command-line interface allows for app discovery, installation, and updates directly from the terminal, enabling efficient app management. Developer feedback mechanisms have been simplified within Partner Center to encourage ongoing input.
PC Gamer has created a collection of gaming trivia quizzes covering various topics, including health bars and in-game currencies. A gamer is hosting a challenge where participants identify games based on their competitive ranked logos, incorporating familiar and surprising elements to test knowledge and engagement.
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In 2025, the Microsoft Store on Windows attracted over 250 million monthly users and introduced new offerings, including productivity tools like Raycast, Noteastic, and Cephable, as well as popular games such as Fortnite and Hollow Knight: Silksong. Accessibility apps like DotVista and applications like RunCat 365 and Adobe Premier Elements 2026 were also launched. In collaboration with Tencent, the catalog in China expanded to include mini apps and games like Rednote and Fire to the Zombies. The 2025 App Awards winners were announced, recognizing exceptional value for Windows users.
The Microsoft Store introduced Special Events to help users discover timely content within their favorite apps. A dedicated Themes department was launched to simplify the process of personalizing computing environments. Enhancements made since June focused on providing a tailored experience, with personalized content available on home and app pages. The app installation process was streamlined with multi-app install features and improved methods for finding and launching apps through the Windows Search Bar.
The AI Hub was refreshed to help users discover AI-powered apps, with new app badges indicating AI capabilities. Copilot now assists with Store browsing in the U.S., and finding Agents in Microsoft 365 Copilot has been made easier. Key improvements included quicker navigation, improved error handling, the ability to uninstall apps directly from the Library, better update orchestration, and enhanced search functionality.
Fallout Shelter, a free-to-play base builder launched on PC in 2017, has received its largest update yet, introducing a new season pass system. This update includes content previously exclusive to the mobile version, such as new questlines, characters, weapons, and themes. The first season pass, titled 'Viva New Vegas,' features limited-time 'experimental vaults,' familiar characters, outfits, and rewards to enhance vault dwellers' morale. Players can also engage in the 'Power Struggle' questline with eight missions and new characters. The update celebrates the 25th anniversary of Fallout with a six-quest chain 'Searching in the Dark' and introduces new vault dwellers and adversaries. The base season pass is priced at £10, with additional premium content available for another £10. The update is now live on Steam, allowing players to enjoy the game for free.
World, supported by Sam Altman, launched an upgraded application featuring encrypted messaging and enhanced cryptocurrency payment capabilities. The app allows users to confirm their identity as unique humans online through biometric authentication with World ID. Key features include:
- World Chat offers Signal-level encryption and color-coded verification badges for user identity confirmation.
- Users can receive paychecks and bank deposits directly in the app and convert funds to cryptocurrency.
- The company has verified under 20 million people and aims to reach one billion iris scans.
- The app includes social features aiming to create a messenger platform similar to WhatsApp or Telegram, with a focus on security.
- Users verify their identity by having their iris patterns scanned by an Orb device, which converts the data into encrypted digital codes for World IDs.
- Orb Minis, handheld devices for home self-scans, were introduced to ease the verification process.
Android users are facing a threat from counterfeit VPN applications that disguise themselves as privacy-enhancing tools but contain malware capable of compromising personal information and security. These fake VPNs mimic reputable brands and use misleading advertisements to appear legitimate. Once installed, they can steal passwords, messages, and financial data, and may even lock devices with ransomware. Google advises users to download VPNs only from trusted sources, look for verification badges, review app permissions, be cautious of free offers, research developers, and avoid scare tactics in marketing. Legitimate VPNs should not request access to personal contacts or photos and should only require network-related permissions.
