Balatro, developed by LocalThunk, has become a global phenomenon featuring Geralt of Rivia, with millions of copies sold and numerous awards. Despite its success, LocalThunk prefers to remain anonymous, valuing privacy over public attention. Playstack's communications director, Wout van Halderen, noted that LocalThunk's choice to stay out of the spotlight is genuine and not a marketing strategy. The game's popularity has led to increased opportunities for merchandising and collaborations, but LocalThunk enjoys a normal personal life, often unrecognized in social settings.