bidding war Archives

AppWizard

January 21, 2026

The death and reincarnation of game discoverability

Guy Ulmer leads platform partnerships at Plarium, part of the Modern Times Group, which develops and publishes games like Raid: Shadow Legends and Stormfall: Saga of Survival. The gaming industry is experiencing a shift in discoverability, with nearly one-third of developers identifying it as their primary challenge by 2026. Players increasingly discover new titles through platforms like YouTube (64%), TikTok (38%), and Instagram (36%), surpassing traditional storefront promotions. Developers must engage players through social media and creator ecosystems rather than relying solely on major storefront placements. Storefront interactions require strategic optimization, as platforms like Google Play and Apple are expected to prioritize games that align with new features. Developers must treat every game as a service, engaging in continuous updates and sales events. Successful developers will design games with marketing in mind, utilizing strategies like incentivized referrals, stream integration, and generative AI for content creation. The focus has shifted from maximizing visibility at launch to ongoing optimization throughout a game's lifecycle, making discoverability a fundamental design principle.

AppWizard

December 10, 2025

‘We actually didn’t attribute any value’ to Warner’s game studios, Netflix boss says about the acquisition deal: ‘They’re relatively minor compared to the grand scheme of things’

Netflix has acquired Warner Bros. Discovery in a deal valued at nearly billion, which includes assets such as HBO, HBO Max, the DC Universe, and game studios. Despite this acquisition, Netflix's interest in expanding its gaming initiatives appears limited, as the company is shifting focus towards investments in generative AI. Warner Bros. has experienced both successes and challenges in its gaming division, with notable titles like Hogwarts Legacy and failures such as Suicide Squad: Kill the Justice League leading to restructuring and project cancellations. The future of Warner Bros. Discovery and its gaming division remains uncertain amidst ongoing industry changes.

AppWizard

August 14, 2025

The battle for Google Chrome: Search.com raises the stakes to $35 Billion

Search.com has made a bid of billion for Google Chrome, surpassing Perplexity's 0 million offer. If successful, Search.com plans to implement cashback, no ads, and revenue sharing. Google is facing antitrust challenges that could lead to the sale of Chrome. Search.com’s bid is backed by JP Morgan, while Perplexity's backers remain undisclosed. Other companies, including Yahoo, OpenAI, and Apollo Global Management, have also shown interest in acquiring Chrome. The outcome of the ongoing antitrust lawsuit against Google may influence the future of Chrome.