The ACCC granted Google and Epic a six-year authorization covering Google Play service fees and rules governing alternative payment options inside Android apps sold in Australia.
Google Play is introducing new subscription features aimed at AI applications and services with variable costs. These include Usage-Based Billing, allowing users to maintain a prepaid balance that replenishes automatically; Multi-Quantity Subscriptions for organizations to purchase multiple subscriptions in one transaction; Mixed Carts for offering auto-renewing subscriptions alongside one-time purchases; and Cross-Developer Bundling for selling complementary subscriptions from different developers as a single package. Additionally, Google is enhancing user retention through a Dynamic Grace Period for payment issues, Retention Offers during cancellation, and personalized winback offers for former subscribers. Many of these features are currently available or being rolled out through Google's Early Access Program.
The Play Catalog Access Program was implemented on July 22, 2026, as a result of a court order after Google lost a lawsuit filed by Epic Games for illegally monopolizing Android app distribution and in-app billing. The program allows enrolled stores, such as Aptoide Games, to access Google Play's app catalog and offer users the ability to install apps through Google Play's infrastructure, maintaining security and service fees.
Google Play has introduced its first third-party app store, Aptoide, following a ruling from a long-standing antitrust lawsuit involving Epic Games. Users in the U.S. can now download Aptoide directly from the Google Play Store, which reflects the court's mandate after Epic's victory in 2023. The ruling included remedies such as reducing developer fees, allowing apps to be mirrored across different app stores, permitting alternative payment systems, and mandating the inclusion of third-party app stores in Google Play. Aptoide offers a user-friendly installation process without sideloading warnings and claims to have access to 1.9 million apps and 295,000 games. Developers can opt out of sharing their apps with Aptoide, but many may choose to use this additional distribution channel.
On July 22, 2026, Google Play will launch its Play Catalog Access program, allowing third-party Android stores in the U.S. to access app listings from the Google Play Store, including names, icons, descriptions, screenshots, and metadata. Developers will be automatically enrolled unless they opt out by the deadline. The program enables these stores to showcase app listings while downloads will still occur through Google Play Console, ensuring Google’s service fee applies. All downloaded apps will undergo Play Protect scanning, and enrolled stores must prevent malware distribution, maintaining a malware installation-attempt rate below one percent.
A December 2023 jury verdict found that Google violated federal and California antitrust laws, leading to a Ninth Circuit decision that requires Google to grant third-party app stores access to its catalog, dismantling barriers to competition. The legal battle began in August 2020 when Epic Games sought changes to counter Google's monopolistic practices. A March 2026 settlement introduced a tiered service fee structure, reducing costs for developers from a flat 30 percent commission to 20 percent for new installs and 10 percent for subscriptions.
Developers can choose to publish all listings to all enrolled stores, manage stores individually, or opt out entirely. If no action is taken before July 22, Google will automatically share the app's listing with all enrolled third-party stores. The Play Catalog Access program aims to address the cold-start problem faced by alternative stores but does not guarantee a competitive ecosystem, as third-party stores must still create compelling user experiences to attract customers.
South Korea's antitrust regulator, the Korea Fair Trade Commission (KFTC), has formally accused Google of abusing its dominant position in the Android app market. The allegations involve a program called the Games/Google Velocity Program (GVP), which reportedly pressured game developers to favor the Google Play store over competitors. The KFTC claims Google's actions have affected approximately 14.16 trillion won in revenue and could lead to fines of up to 6% of that amount. The program, operational since July 2019, provided financial support to developers in exchange for favorable terms on Google Play. The KFTC has categorized these actions as an abuse of market dominance and an unfair exclusive dealing practice. Google has eight weeks to respond to the allegations before a final ruling is made. This case is part of a larger global scrutiny of Google's influence in app distribution, with similar issues arising in India and the European Union.
Google has updated its billing terms and fees for the Play Store, effective June 30 in the United States, United Kingdom, and European Union. App publishers will be allowed to use their own billing systems and websites for app sales, providing them with greater control over revenue. Developers can implement their own payment systems to potentially reduce costs and increase profit margins. Those who continue using Google Play services will benefit from reduced fees.
Google is enhancing the payment landscape of its Play Store by allowing developers to implement their own billing systems alongside the existing Google Play Billing, initially available in the US, UK, and EEA. Starting June 30, 2026, the Play Store commission will be divided into a 10% service fee for the first million in annual revenue and a 5% billing fee for transactions through Google Play Billing, with no extra charge for alternative billing systems. The phased implementation will first affect the US, UK, and EEA, followed by Australia on September 30, 2026, and Japan and South Korea on December 31, 2026, with global access expected by September 30, 2027.
Aptoide, a Portuguese app store company, has filed an antitrust lawsuit against Google in a federal court in San Francisco, alleging that Google is monopolizing the distribution of Android applications and payment processing. Aptoide claims that Google's practices hinder its ability to compete, despite offering lower commissions and more affordable options. The lawsuit seeks court orders to stop these practices and demands triple damages. Aptoide previously won a legal case against Google in 2018 regarding the removal of its app without user consent and was involved in the European Commission's Android antitrust case that resulted in a €4.34 billion fine against Google. The lawsuit comes amid increased scrutiny of Google's business practices, including a December 2023 jury ruling that found Google maintained an illegal monopoly in Android app distribution and in-app billing. Following this ruling, a U.S. District Court ordered Google to implement reforms to enhance competition within the Android ecosystem. Additionally, a proposed settlement between Google and Epic Games aims to facilitate the installation of third-party app stores and allow alternative payment methods. In August 2024, a U.S. District Court identified Google as a monopolist in the general search market, citing exclusionary agreements that restrict competition. Aptoide's lawsuit reflects concerns among smaller competitors about Google's influence over Android app distribution despite ongoing legal challenges.
A Portuguese app store, Aptoide, has filed a lawsuit against Google in a U.S. federal court, alleging monopolistic practices that hinder competition in the Android ecosystem. Aptoide claims that Google controls app distribution and in-app billing systems, violating U.S. antitrust laws. The company argues that it could compete more effectively against Google's pricing and policies if not for what it describes as an "anticompetitive chokehold." Aptoide alleges it is directed away from exclusive content and is excluded from accessing critical services, which harms its business. The lawsuit seeks to stop these practices and demands unspecified triple damages. Aptoide has approximately 436,000 apps and serves over 200 million annual users. This lawsuit follows Aptoide's previous complaint against Google with EU regulators in 2014. The case adds to Google's ongoing antitrust issues, including a recent agreement to modify its practices following a legal battle with Epic Games and a separate ruling declaring Google's search engine an illegal monopoly.
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